Performance Marketing Manager

2 days ago

yamuna nagar, India Absolute Talent Pvt Ltd Full time

Key Responsibilities● Paid Acquisition and Growth Marketing- - Develop and manage mobile & web acquisition campaigns across Google UAC, Apple Search Ads, Facebook, DSPs, and programmatic platforms.- - Optimize CAC, ROAS, and conversion rates through A/B testing, audience segmentation, and creative optimization.- - Implement ASO strategies to improve organic downloads and reduce dependency on paid acquisition.● Retention and Engagement- - Own communication strategies through push notifications, in-app messages, email,- and SMS using CleverTap (or similar).- - Leverage behavioral data to personalize and automate lifecycle campaigns for- activation, engagement, and retention.● Analytics, Optimization and Performance Tracking- Analyze campaign data using Google Analytics, Mixpanel, and attribution tools (AppsFlyer, Adjust).- Implement predictive analytics to refine targeting, optimize bidding, and improve user segmentation.Experience and Qualifications- ● 5+ years of experience in performance marketing for B2C mobile products.- ● Hands-on experience with Google Ads, Meta Ads, programmatic advertising etc.- ● Expertise in CleverTap, MoEngage, or similar marketing automation platforms.- ● Strong analytical and problem-solving skills with experience in A/B testing, cohort- analysis, and attribution modeling.- ● Experience working with SQL, Python, or Looker (preferred but not required).- ● Ability to work cross-functionally with product, engineering, and analytics teams.- Why Work with our client :- ● Make a Global Impact: Shape AI-driven healthcare solutions that transform billions of lives and revolutionize global wellness.- ● Accelerate Your Career: Enjoy competitive salaries, growth opportunities, and the chance to take on leadership roles- ● Lead in a High-Growth Environment: Own key initiatives, influence company strategy, and drive impactful health projects in a dynamic, fast-paced setting.- ● Collaborate with the Best: Work alongside top professionals in AI and healthcare, learn from experts, and contribute to breakthrough innovations.

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