Performance marketing

18 hours ago

gautam buddha nagar, India OUTCAST Full time

Performance Marketing Specialist Experience 4 to 5 years Location Noida Department Marketing Responsibilities: 1. Campaign Strategy & Management: ● Develop & Execute, and manage PPC campaigns across Facebook Google Ads (Google Search, Google Display,) YouTube Ads, Snapchat ads. ● Conduct thorough keyword research and selection for each campaign & Product collection. ● Create and optimize ad copy to ensure relevance and quality score improvements. ● Plan landing pages to maximize conversion rates. 2. Performance Monitoring & Analysis: ● Monitor and analyze campaign performance metrics such as CTR (click- through rate), CPC (click per cost), CPA (click per acquisition), and ROI. ● Generate detailed reports to communicate performance and insights to stakeholders. ● Utilize tools like Google Analytics, clarity and first party attribution tools to assess traffic quality and campaign impact. 3. Budget Management: ● Allocate and manage budgets effectively across various campaigns. ● Ensure budget optimization to achieve maximum results within the allocated spend. ● Bid & Budget Optimisation 4. A/B Testing & Optimization: ● Conduct A/B testing on ad creatives and landing pages to identify high-performing variations. ● Continuously optimize campaigns based on data-driven insights. 5. Competitor Analysis: ● Perform regular competitor analysis to stay ahead in the market. ● Identify and capitalize on industry trends and opportunities. Required Qualifications and Skills: ● Bachelor's degree in Marketing, Advertising, Business, or a related field. ● Facebook & Google Ads certification required. ● Proven experience of minimum 4-5 years in managing Google Ads campaigns and other PPC platforms, preferably in brand . ● Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, clarity, etc. ● Excellent written and verbal communication skills. 2 / 2● Strong attention to detail and organizational skills. ● Ability to work independently and as part of a team /Agency partners. ● Up-to-date with the latest trends and best practices in PPC and digital marketing Urgent hiring - kindly share your cv at hr@outcasts.in

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