Drive Business Success as a Strategic Category Manager

1 week ago

varanasi, India beBeeGrowth Full time

Category Growth Manager Job SummaryWe are seeking a highly motivated Category Growth Manager to drive growth and profitability in our business. The role involves strategically managing demand-side levers, translating top-line targets into actionable plans, and ensuring revenue and margin goals are achieved.Key Responsibilities:Co-own category performance alongside Buy Side Managers across Revenue, NMPO, conversion, and stock health metrics.Build category-level go-to-market plans aligning with business priorities, seasonality, and consumer insights.Ensure strong visibility and campaign readiness through collaboration with Merchandising and Events teams.Develop and execute pricing strategies that optimize competitiveness and margin performance.Partner with the central pricing team to test dynamic pricing and run experiments.Evaluate promo ROI, margin dilution, and customer elasticity to guide tactical promotions.Own conversion rate improvement across assigned categories through funnel analysis and growth experimentation.Work with Product and Merchandising to optimize search-to-add-to-basket (ATB) and enhance in-app discoverability.Identify opportunities for upselling, cross-selling, and higher average order value within categories.Track daily/weekly category metrics (Revenue, NMPO%, Conversion, Sell-through, Stock aging).Conduct deep-dive analyses to identify trends, gaps, and opportunities across SKUs, price bands, and traffic cohorts.Present business reviews highlighting actionable insights to leadership.Work closely with Buyside, Growth & Marketing, Finance, and Product teams to ensure alignment across assortment, pricing, and execution.Partner with Product teams for pricing, search, and conversion tooling improvements

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