Go-To-Market (Sales) Associate

Position Title: Go-To-Market (Sales) Associate  Location: Bengaluru, Karnataka About the Company:   Sustainability Economics.ai is a global organization, pioneering the convergence of clean energy and AI, enabling profitable energy transitions while powering end-to-end AI infrastructure. By integrating AI-driven cloud solutions with sustainable energy, we create scalable, intelligent ecosystems that drive efficiency, innovation, and long-term impact across industries. Guided by exceptional leaders and visionaries with decades of expertise in finance, policy, technology, and innovation, we are committed to making long-term efforts to fulfil this vision through our technical innovation, client services, expertise, and capability expansion.  Role Summary We are looking for a GTM (Go-To-Market) Associate to support the launch and market expansion of our AI-driven clean energy solutions. This role will work with the marketing team to drive lead generation, customer acquisition, and strategic positioning. The ideal candidate should thrive in a fast-paced environment and have 2+ years of experience in GTM strategy, market research, and sales execution, preferably within the AI, clean energy, or B2B SaaS industries.  Key Responsibilities Market Intelligence & Entity Mapping : Identify, capture, and maintain an updated database of key entities across the clean energy ecosystem — including renewable developers, utilities, industrial consumers, government agencies, financial institutions, and technology providers. Map relationships between these entities to support segmentation and GTM targeting. Stakeholder Research & Outreach Strategy : Analyze stakeholder groups to determine the most effective channels for engagement. Recommend outreach strategies that align with Sustainability Economics.ai’s clean energy mission — including policy, industry, and investor audiences. Platform Strategy & Social Presence Development: Research, evaluate, and recommend the most impactful digital and social media platforms (e.g., LinkedIn, X/Twitter, Energy Central, Cleantech Forum, and Industry Associations) for targeted engagement and brand positioning. Build a content-distribution framework to reach potential partners and decision-makers. Lead Generation & Partnership Enablement : Support GTM initiatives by identifying potential clients, partners, and collaborators in priority markets. Develop structured outreach lists and assist in coordinating communication campaigns across platforms. Cross-Team Collaboration : Collaborate with marketing, partnerships, and research teams to align captured data and outreach activities with broader campaign objectives and regional expansion strategies. Performance Tracking & Reporting : Create reports and dashboards tracking outreach impact, engagement metrics, and platform effectiveness to refine future GTM strategies. Key Requirements Education Qualifications Bachelor's or master's degree in business, Marketing, or a related field. A satisfactory experience in GTM strategy, business development, or sales within the AI, clean energy, or B2B SaaS sectors. Preferred Experience Background in market research, business development, or sales enablement, with a focus on technology or sustainability sectors. Experience working in high-growth, fast-paced environments where adaptability and proactive engagement are key. Familiarity with AI-driven solutions, sustainability, or clean energy markets is a strong advantage. Hands-on experience using Apollo.io and RocketReach for lead generation and contact enrichment. Exposure to ActiveCampaign or similar CRM/marketing automation platforms for campaign execution and stakeholder engagement. Skills Required Strong understanding of go-to-market (GTM) planning, lead qualification, and stakeholder segmentation. Excellent research, communication, and presentation skills with the ability to engage with senior stakeholders and decision-makers. Proficiency in data-driven outreach tools (e.g., Apollo, RocketReach) and CRM systems (e.g., ActiveCampaign, HubSpot, or Salesforce). Ability to identify emerging opportunities in clean energy, AI infrastructure, and sustainability-driven markets. High degree of initiative, analytical thinking, and attention to detail. Passion for contributing to the clean energy transition and AI-powered sustainability solutions. What you will do Shape Market Presence: Play a key role in expanding Sustainability Economics.ai’s footprint across clean energy and AI sectors by identifying high-impact opportunities and engagement channels. Accelerate GTM Execution: Support the design and rollout of go-to-market initiatives that connect with energy developers, industrial consumers, and technology partners globally. Build Strategic Connections: Help create meaningful relationships with stakeholders through research-driven outreach, thought leadership, and targeted campaigns. Bridge Insight and Action: Translate market intelligence into clear, data-backed recommendations that guide decision-making and future GTM strategies. Champion Brand Visibility: Elevate Sustainability Economics.ai’s presence on the right digital and social platforms — ensuring our message resonates with investors, partners, and customers. Drive Measurable Impact: Contribute to growth metrics by improving lead quality, stakeholder engagement, and conversion outcomes. What you will bring Strong analytical and research skills with the ability to translate data into actionable GTM insights. Excellent written and verbal communication skills for engaging senior stakeholders and partners. A proactive, self-driven approach suited to high-growth and dynamic business settings. Startup DNA → bias to action, comfort with ambiguity, love for fast iteration, and flexible and growth mindset.     Why Join Us  Shape a first-of-its-kind AI + clean energy platform.  Work with a small, mission-driven team obsessed with impact.  An aggressive growth path.  A chance to leave your mark at the intersection of AI, marketing, and sustainability.