Channel Marketing Program Manager

3 hours ago

tamil nadu, India Hexnode Full time

Job Overview :The Channel Enablement Manager is responsible for empowering and supporting indirect saleschannels—such as resellers, distributors, and strategic partners—by developing and deliveringtraining, tools, and resources that drive partner success and revenue growth.Responsibilities :• Strategic Enablement Planning:Design and implement global channel enablement strategies aligned with business goals andpartner needs.• Leadership & Mentorship:Lead a team of enablement specialists and collaborate with regional channel managers toscale programs effectively.• Partner Lifecycle Management:Oversee onboarding, training, certification, and continuous development programs forpartners across all tiers.• Content Strategy:Develop and manage a comprehensive content roadmap including sales playbooks,competitive battle cards, product guides, and training modules.• Technology & Tools:Optimize the use of enablement platforms (e.g., LMS, PRM, CMS) to deliver scalable andmeasurable programs.• Performance Analytics:Define KPIs and use data-driven insights to refine enablement strategies and demonstrateROI.• Cross-Functional Collaboration:Work closely with Sales, Marketing, Product, and Customer Success teams to align messagingand ensure consistency across partner touchpoints.• Event Leadership:Spearhead partner summits, webinars, and virtual training events to foster engagement andknowledge sharing.Requirements and Qualifications :• 10–15 years of experience in channel enablement, partner marketing, or sales enablement ina B2B environment• Proven success in building and scaling global partner enablement programs• Strong leadership and stakeholder management skills• Deep understanding of partner ecosystems, sales cycles, and go-to-market strategies• Experience with enablement tools like Highspot, Seismic, Mindtickle, Salesforce, and PRMplatforms• Excellent communication, presentation, and project management skills• Bachelor’s degree required; MBA or relevant certifications (e.g., Certified Sales EnablementProfessional) preferred

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