Area Sales Manager-General Trade
2 months ago
- Position Title - Area Sales Manager-General Trade (Traditional)
- Location – Chennai (Will accountable for the entire North Tamil Nadu)
- Total Experience - 7 to 12 Years (Minimum in Similar Role)
- Qualification - MBA (Full Time is compulsory )
- Reporting to the Branch Sales Manager
- Direct Reporting - Yes (4 to 5 On Roll Employees approx.)
- Languages Known- English & Tamil
- Industry- FMCD/Consumer Durable/Electrical & FMCG.
Key Responsibilities:-
Sales
- Give sales plan category/product/channel wise- per month after discussion with key distributors and dealers
- Daily tracking of sales plan, expectation vs. reality, billing (value achievement of every channel)
- Tracking and updating Daily Sales Report
- Ensuring Product Mix in the sales and indenting for products
- Ensuring new products and launches are communicated to the market, and the launches are happening on time
- Monitoring Competitor's activity in the Market
- Monitoring effective use of POP materials along with Coo’s products prominently displayed at all retail shops
- Ensure Company objectives are being fulfilled in a month and cascade the same to team members: working with Field Force in the Market
- Provide effective customer service
- Identifying new distributors and markets to start or develop new markets/territories, understand why the brand is not available
- Ensuring new channel mix in the portfolio- to reduce dependency on distributors
- Coordinating with the Depot/Logistics on a day-to-day basis in terms of getting the right Product Mix, and dispatch of goods to respective towns/distributors.
Cost Control
- Control on outstanding: tracking payments/outstanding from channel partners
- Ensuring timely payment from Distributors as per the stipulated time given to them.
Promotional Activities
- Monitoring Schemes in Retail Trade and Distributors.
- Monitoring and implementing successfully promotional activities from time to time
- Monitoring competitor activity and reporting the same
- Addressing and resolving issues from the dealer/distributor point of view.
Subordinate Development
- Providing on-the-job training to subordinates
Remarks-
- Good Communication Skills & clarity of thought in terms of Sales Process.
- Looking for a stable candidate (Frequent job changes will be not considered)
- Strong Exposure to Channel Sales & Rural Market exposure is compulsory)
- Team Handling is compulsory (Compulsory to handle On Roll Team Only)
- Strong data analytical skills (Working knowledge of Excel is essential)
- Willingness to travel a minimum of 7 to 9 days
- Candidates should have handled a minimum business of 50 Crs PA & above will be considered.
- Candidates with 30 to 45 Days' notice period will be only considered.
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