Trade Marketing Manager

2 weeks ago


Chennai, Tamil Nadu, India iD Fresh Food (India) Pvt. Ltd. Full time

About iD Fresh Food

iD Fresh Food is a leading Indian food company that offers a wide range of fresh and nutritious products. We are committed to preserving traditional home-made cuisine and making cooking fun and effortless.

Job Overview

We are seeking a seasoned Trade Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and executing trade marketing strategies to drive sales and enhance brand visibility within the retail channel.

Key Responsibilities

  • Develop and implement comprehensive trade marketing strategies to achieve sales targets and objectives.
  • Collaborate closely with the Trade Marketing Manager to align marketing initiatives with overall business goals.
  • Analyze market trends, consumer insights, and competitor activities to identify opportunities for growth and differentiation.
  • Work cross-functionally with sales, product development, and marketing teams to execute integrated marketing campaigns and promotions.
  • Manage the planning and execution of trade shows, exhibitions, and other promotional events to maximize brand exposure and generate leads.
  • Build and maintain strong relationships with key retail partners, negotiating promotional opportunities and ensuring optimal placement of products.
  • Create compelling marketing collateral, including sales presentations, product brochures, and point-of-sale materials, to support sales efforts.
  • Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and tactics.
  • Assist in managing the trade marketing budget, tracking expenses and ensuring cost-effectiveness.
  • Stay abreast of industry trends, best practices, and emerging technologies in trade marketing.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 5 years of experience in trade marketing or a related field, with a proven track record of success.
  • Strong analytical skills, with the ability to interpret data and draw actionable insights.


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