Trade Marketing Professional Wanted for iD Fresh Food
2 weeks ago
iD Fresh Food is a leading Indian food company that aims to provide fresh, nutritious, and delicious food to people around the world. Founded in 2005, the company has grown to serve homes across India, the Middle East, the US, and the UK.
Job OverviewWe are seeking a results-driven Trade Marketing professional to join our dynamic team. In this role, you will be responsible for developing and executing trade marketing strategies to drive sales and enhance brand visibility within the retail channel.
Key Responsibilities- Develop and implement comprehensive trade marketing strategies to achieve sales targets and objectives.
- Collaborate closely with the Trade Marketing Manager to align marketing initiatives with overall business goals.
- Analyze market trends, consumer insights, and competitor activities to identify opportunities for growth and differentiation.
- Work cross-functionally with sales, product development, and marketing teams to execute integrated marketing campaigns and promotions.
- Manage the planning and execution of trade shows, exhibitions, and other promotional events to maximize brand exposure and generate leads.
- Build and maintain strong relationships with key retail partners, negotiating promotional opportunities and ensuring optimal placement of products.
- Create compelling marketing collateral, including sales presentations, product brochures, and point-of-sale materials, to support sales efforts.
- Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and tactics.
- Assist in managing the trade marketing budget, tracking expenses and ensuring cost-effectiveness.
- Stay abreast of industry trends, best practices, and emerging technologies in trade marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- 5 years of experience in trade marketing or a related field, with a proven track record of success.
iD Fresh Food operates under a unique business model that sets it apart from others in the industry. With zero finished goods inventory and no intermediary stockists or transitory warehouses, the company relies on an in-house fleet of vehicles and distribution personnel to deliver fresh products directly to retail stores.
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