Senior Trade Marketing Specialist

4 weeks ago


Chennai, Tamil Nadu, India iD Fresh Food (India) Pvt. Ltd. Full time

About the Role:

iD Fresh Food (India) Pvt. Ltd. is seeking a seasoned Trade Marketing professional to drive sales and enhance brand visibility within the retail channel. As a key member of our dynamic team, you will be responsible for developing and executing trade marketing strategies to achieve sales targets and objectives.

Key Responsibilities:

  • Develop and implement comprehensive trade marketing strategies to drive sales and enhance brand visibility within the retail channel.
  • Collaborate closely with the Trade Marketing Manager to align marketing initiatives with overall business goals.
  • Analyze market trends, consumer insights, and competitor activities to identify opportunities for growth and differentiation.
  • Work cross-functionally with sales, product development, and marketing teams to execute integrated marketing campaigns and promotions.
  • Manage the planning and execution of trade shows, exhibitions, and other promotional events to maximize brand exposure and generate leads.
  • Build and maintain strong relationships with key retail partners, negotiating promotional opportunities and ensuring optimal placement of products.
  • Create compelling marketing collateral, including sales presentations, product brochures, and point-of-sale materials, to support sales efforts.
  • Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and tactics.
  • Assist in managing the trade marketing budget, tracking expenses and ensuring cost-effectiveness.
  • Stay abreast of industry trends, best practices, and emerging technologies in trade marketing.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 5 years of experience in trade marketing or a related field, with a proven track record of success.
  • Strong analytical skills, with the ability to interpret data and draw actionable insights.


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