Unicast.ai | Head of Marketing

5 days ago

bangalore, India Unicast.ai Full time

About the Company:

Our client is an innovative GameFi company at the forefront of blockchain-based gaming. They’ve earned recognition for their groundbreaking approach to merging play-to-earn mechanics with immersive gaming experiences, creating a thriving ecosystem that rewards players and fosters community engagement.


Job Summary:

We’re seeking a visionary Head of Marketing with a deep understanding of Web3 and blockchain ecosystems. In this leadership role, you’ll spearhead our client’s marketing strategy, driving brand visibility, user acquisition, and community engagement. This position requires a combination of strategic leadership, creative marketing expertise, and technical blockchain knowledge.


Key Responsibilities:

• Define and lead comprehensive marketing strategies to promote our client’s blockchain platform and DeFi products.

• Build and nurture relationships with key players in the Web3 space, including influencers, media outlets, and partner projects.

• Oversee the creation of compelling content (blog posts, social media) that effectively communicates our client’s value proposition to both technical and non-technical audiences.

• Strategically plan and manage virtual and in-person events, including webinars, hackathons, and conference presentations, to showcase our client’s technology.

• Analyze marketing metrics, develop insights, and present actionable plans to enhance campaign effectiveness, user acquisition, and community growth.

• Mentor and lead a marketing team, fostering a culture of innovation and results-driven performance.


Requirements:

• Bachelor’s degree or higher in Marketing, Business, or a related field. Additional blockchain/crypto education is a plus.

• 7+ years of experience in Web3/crypto marketing roles, with a proven track record of driving impactful campaigns and building brands.

• Comprehensive knowledge of blockchain technology, DeFi protocols, and the broader cryptocurrency ecosystem.

• Exceptional analytical skills with the ability to turn complex data into actionable strategies.

• Proven leadership and team management experience, with the ability to inspire and guide a high-performing team.

• Experience with community management tools, analytics platforms, and blockchain-specific marketing channels.


Why Join Us:

This is a unique opportunity to take the reins of marketing for a leading blockchain platform and make a significant impact on the future of decentralized finance. If you’re ready to lead strategic marketing initiatives and create buzz around groundbreaking technologies, we’d love to hear from you

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