VilCart | Head of Marketing | bangalore

5 days ago

bangalore, India VilCart Full time
Company Description
Vilcart is dedicated to sustainable rural development through stability for rural retailers. By bridging the urban-rural divide for consumers, Vilcart offers rural retailers the same opportunities and conveniences as urban retailers. The company is transforming the rural unorganized retail industry with technology, a robust supply chain, and logistic facilities.
Role Description
This is a full-time on-site role for a Head of Marketing at VilCart in Bengaluru. The Head of Marketing will be responsible for market planning, marketing management, market research, sales, and public relations to drive strategic marketing initiatives and campaigns.
- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams
- Deciding the marketing mix and communication strategy for the assigned brand by analyzing consumer research data, highlighting business challenges
- Driving new product development and innovation of existing products and ensuring conceptualization and finalization of new ideas
- Assessment of the feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc)
- Driving standardization of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities
Qualifications
Market Planning, Marketing Management, and Market Research skills
Sales and Public Relations skills
Experience in developing and executing marketing strategies
Demonstrated success in driving sales and brand growth
Strong analytical and strategic thinking abilities
Excellent communication and interpersonal skills
Ability to thrive in a fast-paced, dynamic environment
Bachelor's degree in Marketing, Business, or related field

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