Online Channel Leader

2 days ago

gurugram, India Lenskart Full time

Role Overview We are looking for a high-impact Online Channel Leader to own and drive the global Online P&L, with a strong focus on performance marketing-led growth. This role will lead regional online business leaders across India, Southeast Asia (SEA), and Middle East & Africa (MEA) and deliver high-velocity growth through deep expertise in digital commerce, customer acquisition, and data-driven marketing. Key Responsibilities P&L Ownership & Business Strategy ● Own the end-to-end Online P&L across geographies—revenue, CAC, AOV, contribution margins, and growth. ● Define, lead, and execute the online growth roadmap with a clear focus on unit economics and customer lifecycle value. Performance Marketing Leadership ● Drive aggressive customer acquisition, retention, and reactivation strategies through paid digital channels (Meta, Google, Affiliates, Programmatic, etc.). ● Work closely with internal performance marketing teams and agency partners to ensure high ROI campaigns across platforms. ● Optimize media spends based on CAC, LTV, channel performance, and audience cohorts. Team Management & Regional Oversight ● Lead a team of Regional Online Channel Heads (India, SEA, MEA) to drive localized strategies and revenue targets. ● Provide strategic direction and operational support to ensure region-specific growth, while maintaining global consistency. Digital Product & UX Optimization ● Collaborate with product and tech teams to enhance online experience across Lenskart's digital assets (web/app). ● Drive continuous experimentation and A/B testing to improve conversion rates, engagement, and retention. Marketing Analytics & Growth Ops ● Monitor daily/weekly performance dashboards and funnel metrics across markets. ● Lead growth forecasting, customer segmentation, and audience strategies for hyper-targeted marketing. Cross-functional Collaboration ● Work closely with supply chain, category, CX, merchandising, and creative teams to ensure a unified customer journey and seamless operations. ● Ensure all campaigns and online touchpoints are aligned with Lenskart's brand, values, and customer promise. Ideal Candidate Profile Must-Have Skills ● 10–15 years of experience in leading online business P&L with a strong background in performance marketing. ● Demonstrated ability to scale D2C/ecommerce brands through paid channels with deep understanding of marketing attribution, CAC/LTV, and channel ROAS. ● Experience managing and mentoring regional ecommerce or digital business leaders. Additional Preferred Experience ● Experience in fashion, health tech, or consumer lifestyle brands is a strong plus. ● Familiarity with tools like Google Analytics, Meta Ads Manager, MMPs (AppsFlyer/Adjust), and CRM platforms (MoEngage/Clevertap).

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