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Event Marketing Manager

2 months ago

bangalore, India VAP Group Full time

Job Overview:

Will be responsible for planning, coordinating, and executing marketing activities for emerging tech-related events. This role requires a blend of strategic planning, marketing expertise, and a deep understanding of the industry landscape.

Key Responsibilities:

1. Planning and Coordination:

  • Work with the marketing head and develop and implement a comprehensive event marketing strategy for all conferences, webinars, and meetups.
  • Collaborate with cross-functional teams to ensure seamless event execution, including content creation, logistics, and onsite management.

  

2. Marketing and Promotion:

  • Create and manage multichannel marketing campaigns to promote events, experience with email marketing is a must. 
  • Develop engaging and informative content tailored to the target audience.
  • Monitor and analyze all campaign performance.

3. Community Engagement:

  • Work with the community team to build and nurture relationships with key influencers, speakers, sponsors, and attendees within the blockchain community.
  • Organize and host pre-event and post-event networking sessions, webinars, and online discussions to maintain community engagement.

4. Data Analysis and Reporting:

  • Track and measure key performance indicators (KPIs) for event marketing efforts, including attendance, engagement, lead generation, and ROI.
  • Prepare detailed post-event reports and presentations, highlighting successes, areas for improvement, and actionable insights.
  • Utilize data to refine and enhance future event marketing strategies.

5. Budget Management:

  • Develop and manage event marketing budgets, ensuring cost-effective use of resources while maximizing impact.
  • Negotiate contracts with vendors, venues, and service providers to secure the best possible terms and rates.

Requirements

  •  Bachelor’s degree in Marketing, Communications, Business, or a related field.
  •  Proven experience in event marketing, preferably within the blockchain or technology sector.
  •  Strong understanding of blockchain technology, cryptocurrencies, and the overall industry landscape.
  •  Exceptional project management skills, with the ability to manage multiple events and deadlines simultaneously.
  •  Proficiency in marketing tools and platforms, including email marketing software, social media management tools, and analytics platforms.
  •  Excellent written and verbal communication skills, with the ability to craft compelling content and engage diverse audiences.
  •  Strong networking and relationship-building skills
  •  Analytical mindset, with the ability to interpret data and make data-driven decisions.
  •  Creative thinker with a proactive approach to problem-solving and innovation.
  • 4-5 years of experience into Marketing.