Field Marketing Manager
1 day ago
Job Title: Field Marketing ManagerLocation: Navi MumbaiFunction: Regional Marketing | Industry: Cybersecurity / Managed Security ServicesAbout the RoleEventus Security is looking for a high-impact Field Marketing Manager to strengthen our local presence and support revenue growth through tailored, high-performing marketing programs. As a core member of our marketing team, you'll translate global strategy into region-specific execution that resonates with Indian enterprises, BFSI leaders, and mid-market decision-makers.You'll be the bridge between corporate marketing and regional sales shaping how Eventus is seen, heard, and experienced in the Indian cybersecurity landscape.Key Responsibilities:- Develop and execute integrated field marketing strategies aligned to Indian market dynamics and Eventus' MSSP offerings.- Drive demand generation via localized campaigns — events, webinars, third-party partnerships, account-based marketing, and digital activations.- Collaborate closely with regional Sales, Presales, and Channel partners to accelerate pipeline and improve sales velocity.- Tailor global messaging and assets for Indian enterprise and mid-market segments across key verticals (BFSI, Manufacturing, Healthcare, IT/ITeS).- Own end-to-end event strategy including regional cybersecurity conferences, roundtables, CXO dinners, and partner roadshows.- Track and report on campaign KPIs, pipeline influence, and ROI using CRM and marketing automation tools (Zoho or equivalent).- Build and manage the India marketing calendar with tight coordination across internal and partner stakeholders.- Establish relationships with regional influencers, publications, cybersecurity associations, and ecosystem players.- Provide on-ground intelligence to the global marketing team on Indian buyer behavior, competitive movements, and industry shifts.Key Requirements:- 5–7 years of B2B marketing experience in India, ideally within cybersecurity, managed services, SaaS, or enterprise tech.- Proven expertise in field marketing, regional demand generation, or ABM strategy.- Familiarity with India's enterprise buying journey, stakeholder mapping, and decision-making structures.- Hands-on experience with CRM and marketing tools.- Ability to work cross-functionally with Sales, Presales, and Channel teams in a fast-paced, performance-driven culture.- Strong project management, budgeting, and execution skills.- Excellent written and spoken communication.- Willingness to travel across metro cities for regional events, meetings, and field activities.
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