Head of Digital Marketing

2 weeks ago

pune district, India People Equation Full time

Head -Digital Marketing – Group Role

Location: Pune

Reporting To: Vice President – Corporate Office

Experience: 15+ years of overall experience, 6+ years in digital-first marketing leadership across multi-sector environments

Who We are Looking For

A data-obsessed, brand-savvy, performance-driven digital marketing leader who thrives on building impact across Education, Hospitality, Healthcare, and Allied Services. You’ll be the architect of our clients digital growth engine—crafting campaigns that convert, stories that stick, and strategies that scale.

What You will Own

Strategy & Execution

  • Build and execute full-funnel digital marketing strategies across all business verticals
  • Translate business goals into measurable digital outcomes—traffic, leads, conversions and loyalty
  • Own the digital roadmap: from brand awareness to customer retention

Digital Channels & Performance

  • Lead SEO/SEM, paid media, CRM, and analytics with a laser focus on ROI
  • Drive marketing automation, personalization, and customer journey mapping
  • Optimize omnichannel presence—web, social, email, mobile, and beyond

Brand & Content

  • Shape compelling brand narratives for University and Hospitality verticals
  • Oversee content strategy, creative direction, and digital storytelling
  • Manage internal comms, PR, and stakeholder engagement with flair

Education Marketing

  • Launch student acquisition campaigns that blend precision targeting with emotional resonance
  • Partner with admissions and academic teams to drive enrollment through digital-first outreach

Hospitality Marketing

  • Elevate guest experience through digital loyalty programs, seasonal campaigns, and influencer partnerships
  • Build visibility across platforms and drive direct bookings

Team & Vendor Leadership

  • Lead a high-performance digital marketing team and agency ecosystem
  • Own media planning, budget optimization, and vendor negotiations

Candidate Profile

  • Proven success in leading digital marketing for multi-sector brands
  • Deep expertise in performance marketing, martech, and analytics
  • Experience in Education and Hospitality sectors is a big plus
  • Strategic mindset with hands-on execution chops
  • MBA/PGDM in Marketing or equivalent preferred

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