Head of Digital Marketing

1 week ago


Pune, India People Equation Full time
Head -Digital Marketing – Group Role
Location: Pune
Reporting To: Vice President – Corporate Office
Experience: 15+ years of overall experience, 6+ years in digital-first marketing leadership across multi-sector environments
Who We are Looking For
A data-obsessed, brand-savvy, performance-driven digital marketing leader who thrives on building impact across Education, Hospitality, Healthcare, and Allied Services. You’ll be the architect of our clients digital growth engine—crafting campaigns that convert, stories that stick, and strategies that scale.
What You will Own
Strategy & Execution
Build and execute full-funnel digital marketing strategies across all business verticals
Translate business goals into measurable digital outcomes—traffic, leads, conversions and loyalty
Own the digital roadmap: from brand awareness to customer retention
Digital Channels & Performance
Lead SEO/SEM, paid media, CRM, and analytics with a laser focus on ROI
Drive marketing automation, personalization, and customer journey mapping
Optimize omnichannel presence—web, social, email, mobile, and beyond
Brand & Content
Shape compelling brand narratives for University and Hospitality verticals
Oversee content strategy, creative direction, and digital storytelling
Manage internal comms, PR, and stakeholder engagement with flair
Education Marketing
Launch student acquisition campaigns that blend precision targeting with emotional resonance
Partner with admissions and academic teams to drive enrollment through digital-first outreach
Hospitality Marketing
Elevate guest experience through digital loyalty programs, seasonal campaigns, and influencer partnerships
Build visibility across platforms and drive direct bookings
Team & Vendor Leadership
Lead a high-performance digital marketing team and agency ecosystem
Own media planning, budget optimization, and vendor negotiations
Candidate Profile
Proven success in leading digital marketing for multi-sector brands
Deep expertise in performance marketing, martech, and analytics
Experience in Education and Hospitality sectors is a big plus
Strategic mindset with hands-on execution chops
MBA/PGDM in Marketing or equivalent preferred

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