gnani.ai | Content Writer
1 week ago
Position Overview:
We are seeking an experienced Content Writer with a minimum of 2-3 years of proven experience in content creation and content marketing. The ideal candidate will have a strong understanding of how to create engaging and SEO-optimized content across various platforms, including , Google Ads, and other social media channels. You should be adept at handling long-form content, such as blogs and reports, and possess the skills to turn complex ideas into clear, persuasive messaging.
Key Responsibilities:
- Content Creation: Write high-quality, engaging content for various formats, including blog posts, articles, whitepapers, reports, and web pages.
- Content Marketing: Develop and execute content marketing strategies to drive brand awareness, lead generation, and audience engagement.
- Research: Conduct thorough research on industry trends, target audiences, and competitive landscape to inform content development and ensure accuracy.
- Ad Copywriting: Create compelling ad copy for , Google Ads, and other social media platforms to drive traffic and conversions.
- SEO Optimization: Implement SEO best practices to enhance content visibility and ranking on search engines.
- Content Strategy: Collaborate with the marketing team to develop content strategies that align with business goals and audience needs.
- Editing and Proofreading: Review and edit content for clarity, accuracy, and consistency, ensuring it meets brand guidelines and quality standards.
- Performance Tracking: Monitor content performance metrics and adjust strategies based on data insights and feedback.
Qualifications:
- Experience: Minimum of 2-3 years of experience in content writing and content marketing.
- Writing Skills: Exceptional writing and editing skills with a strong command of grammar, style, and tone.
- Research Ability: Demonstrated ability to conduct in-depth research and synthesize information into engaging content.
- SEO Knowledge: Familiarity with SEO best practices and tools (e.g., Google Analytics, SEMrush, Ahrefs)(optional)
- Ad Copywriting: Experience writing ad copy for various platforms, including and Google Ads.
- Content Management: Experience with content management systems (CMS) such as WordPress or similar platforms.(optional)
- Creativity: Strong creative thinking and problem-solving skills with the ability to generate innovative content ideas.
- Attention to Detail: High level of attention to detail and commitment to producing error-free content.
- Team Player: Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.
Preferred Skills:
- Analytics Tools: Experience with analytics tools to track content performance and make data-driven decisions.
- Visual Content: Basic understanding of visual content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Industry Knowledge: Familiarity with conversational ai is an advantage.
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