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Director of Growth
2 months ago
Location - Bangalore
Experience Range - 7 years+
Work Model - Work from Office
Mandatory Requirement:
Prior experience with Direct-to-Consumer (D2C) brands
Worked on scaling initiatives.
Job Description:
Customer Insight & Market Awareness:
Understand Customer Behavior: Analyze and deeply understand customer behavior to translate insights into actionable strategies. Stay updated on evolving trends and strategic priorities through comprehensive data analysis to predict customer behavior.
Market Trends & Opportunities: Stay ahead of market trends in a dynamic landscape. Identify growth opportunities and prioritize initiatives that have a significant impact. Ensure competitiveness in both online and offline marketplaces.
Financial Management:
Budget Ownership: Manage and oversee growth budgets and spending across various channels and promotions to ensure optimal resource allocation.
Leadership & Team Development:
Team Building: Lead, build, and grow a strong team, fostering a high-performance culture. Convert strategic plans into actionable tasks by influencing and collaborating with cross-functional leaders.
Key Deliverables:
Demand Generation - Revenue, Traffic & Conversion:
Revenue Planning: Develop and execute plans to meet revenue targets.
Traffic Management: Own and manage platform traffic to ensure a steady flow of visitors.
Promotions Calendar: Plan, create, and execute a promotions calendar, including events and campaigns to drive growth.
Conversion Improvement: Drive initiatives to enhance platform conversion rates and create promotions that boost revenue and margins.
Consumer Experience - Storefronts & CRM:
Customer Experience Management: Own and enhance customer experience across all touchpoints, ensuring seamless discovery and journey.
Cross-Selling & Upselling: Identify and capitalize on cross-selling and upselling opportunities.
Promotions Policy Development: Develop a data-backed promotions policy to identify growth opportunities.
Marketing Collaboration: Collaborate with marketing teams to identify high ROI initiatives that build awareness and encourage customer trials.
People Leadership:
Team Leadership: Build, retain, and develop a strong team to deliver across functions.
Goal Setting: Set clear goals, define key performance indicators, and ensure the team tracks effectively towards achieving them.
This role requires a dynamic individual who is not only data-driven and customer-focused but also possesses strong leadership skills to drive growth and deliver results.
Qualification and Experience
Strong customer-centric mindset with the ability to think from the customer’s perspective.
Capable of translating strategies into actionable plans and driving them to successful completion.
Highly analytical with a keen eye for detail.
Willing to take calculated risks to achieve category growth.
