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About Rupeek Rupeek, established in 2015 and headquartered in Bangalore, stands as India's leading asset-backed digital lending fintech platform. Committed to making credit accessible to Indians in a fair and convenient manner, Rupeek pioneers innovative financial products focused on monetizing India's $2 trillion gold market. Leveraging state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the gold loan disbursal landscape across 40+ cities in India. With a customer base exceeding 5,00,000+, the company's strategic partnerships with top banks and financial institutions underscore its commitment to building gold-backed assets through low-risk, low-touch, and friction-free processes. Rupeek's impressive journey is supported by key investors such as Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital. In Apr 2024, Rupeek turned profitable and raised $25M in equity capital from Manipal Group and Elevation Capital to fund its next phase of growth . Join us in redefining the future of finance through innovation, technology, and a commitment to financial inclusivity. Profile Summary As the SM/AD - Growth & Strategy (Cards) , you will own and drive key growth and strategic initiatives for our cards business. This is a highly visible role, directly contributing to the growth agenda by identifying new opportunities, optimizing existing processes, and leading strategic projects from concept to execution. Your strong startup background, analytical prowess, and ability to execute will enable you to succeed in this dynamic and fast-growing environment. You will work closely with cross-functional teams, including product, marketing, operations, and data analytics, to ensure the success of key initiatives and ensure we meet our ambitious growth targets. Job Title: Senior Manager / Associate Director - Growth & Strategy, Cards Education: BTech/MBA/CA from a top-tier institution. Experience: 3+ years of experience in growth, business strategy, or program management roles Location: Bangalore Key Responsibilities: Growth Strategy & Channel Development: Lead the development of channels and strategies for customer acquisition, retention, and product optimization within the cards business. Identify growth opportunities in new market segments, emerging trends, and partnerships to enhance product offerings. Collaborate with senior leadership to develop and implement data-driven growth plans that align with company goals. Program Management: Own end-to-end execution of growth initiatives, ensuring alignment with key business objectives and timely delivery. Act as a program manager for complex, cross-functional initiatives, collaborating with teams from marketing, product, data, and customer experience. Track and report on the success of growth programs, developing actionable insights to drive continuous improvement. Strategic Initiatives: Manage and implement high-impact, long-term strategic initiatives that drive business growth. Explore new product opportunities and design go-to-market strategies for product launches. Lead competitive analysis and industry benchmarking to position the business favorably in the marketplace. Analytics & Performance Optimization: Analyze customer behavior, product performance, and financial metrics to uncover growth levers and inform decision-making. Use data to develop, test, and scale high-potential initiatives, and continuously monitor results to optimize performance. Partner with data teams to build dashboards and tools that provide insights into key growth metrics. Stakeholder Management: Work with senior leadership, external partners, and internal teams to influence and drive the success of strategic projects. Communicate effectively with all levels of the organization, providing clear updates on growth initiatives, roadmaps, and outcomes. Skills & Persona: BTech/MBA/CA from a top-tier institution. 3+ years of experience in growth, business strategy, or program management roles, preferably with a background in fast-growing startups or fintech environments. Proven ability to manage multiple complex projects, including driving them to successful outcomes with minimal guidance. Strong analytical skills with the ability to interpret data and make strategic decisions. Exceptional communication and leadership skills, with the ability to influence stakeholders across all levels of the organization. Experience in the cards/payments industry is a plus but not mandatory. Entrepreneurial spirit with a focus on execution, problem-solving, and delivering results. Demonstrated ability to drive growth and innovation in a high-paced, results-oriented environment. Why Join Us: Be part of a high-growth, dynamic environment where your contributions directly impact the business. Work with a team of passionate, ambitious professionals who are building innovative products in the financial services space. Competitive compensation, benefits, and opportunities for career development in a fast-growing company.
