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2 weeks ago
Job Description for Performance Marketing
Years of Experience ( 4-8 years)
Designation - Digital Marketing Manager or Business Manager
Preferred Industry Experience: Retail/eCommerce/D2C/Advertising Agency/Media Agency
Job Description
Responsible for planning, strategizing and execution of digital strategies by keeping the end results in mind.
Develop and execute marketing strategies, focused on-demand generation, conversion optimization and driving revenue in a manner that supports business growth, enhances brand equity, drives awareness, and builds a loyal customer base.
Responsible for new customer acquisition campaigns, customer retention, ROAS and traffic-driving campaigns, including but not limited to content marketing, display advertising, search marketing (SEO and SEM), email, affiliate marketing, retargeting and social marketing.
Responsible for research & present a sales/marketing pitch for prospects (Business Development)
Responsible for preparing monthly performance reports for client review meetings.
Key Skills & Experience
Strong team management and team mentoring skills.
Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).
Exposure to Branding, Advertising and Online marketing (Agency Experience) with experience in the eCommerce domain
Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, Adwords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)
Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.
Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics-driven business environment
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