GreenHonchos | CRM Marketing | noida

6 days ago

noida, India GreenHonchos Full time

Job role :- Retention Marketing Executive


Job Title: Retention Marketing Executive

Experience - 6 months - 1 year


Summary: - The Retention Marketing Executive will be responsible for creating and implementing effective strategies to improve customer retention and increase customer lifetime value for our ecommerce agency. This role will require a deep understanding of customer behavior, data analysis, and the ability to develop and execute targeted campaigns across various channels.


Key Responsibilities:


 Develop and execute customer retention strategies and campaigns that increase customer loyalty and drive repeat purchases

 Analyze customer data to identify patterns and trends, and use insights to optimize retention efforts

 Develop customer personas to understand customer needs, preferences, and pain points

 Collaborate with cross-functional teams, including sales, customer service, and product development to ensure a cohesive customer experience

 Develop and manage customer loyalty programs, including rewards and referral programs

 Create and manage email marketing campaigns, including segmentation, testing, and optimization

 Implement and manage retargeting campaigns, including dynamic product ads and personalized recommendations

 Continuously monitor and analyze campaign performance, and make data-driven recommendations to improve results.

 Stay up-to-date with industry trends, and identify new opportunities to improve customer retention and increase customer lifetime value. 


Qualifications:


 Bachelor's degree in marketing, business, or a related field

 6 months to 1 year of experience in retention marketing, with a focus on ecommerce

 Experience with customer segmentation, data analysis, and campaign optimization

 Strong written and verbal communication skills, with the ability to create compelling marketing messaging and content

 Excellent project management skills, with the ability to manage multiple projects simultaneously

 Creative and strategic thinker, with a passion for developing innovative marketing solutions

 Strong analytical skills, with the ability to analyze data and make data-driven decisions

 Experience with Google Analytics and other data analytics tools

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