Ecommerce Marketing Strategist

2 weeks ago

Noida, Uttar Pradesh, India GreenHonchos Full time

GreenHonchos is a dynamic and innovative company, offering exciting career opportunities to motivated individuals.

We Offer:

A competitive salary of $120,000 - $180,000 per annum, depending on experience.

About the Role:

The Amazon Marketing Services Executive will play a key role in developing and executing comprehensive marketplace advertising strategies across platforms such as Amazon, Flipkart, Ajio etc. to achieve business objectives and targets.

Responsibilities:

  • Develop and execute comprehensive marketplace advertising strategies to achieve business objectives and targets.
  • Conduct in-depth research on marketplace trends, competitor activities, and consumer behaviour to identify opportunities for growth and optimization.
  • Manage end-to-end campaign creation, including keyword research, ad copywriting, creative asset development, and campaign setup and optimization.
  • Monitor and analyse key performance metrics, including impressions, clicks, conversions, and return on ad spend (ROAS), to assess campaign effectiveness and identify areas for improvement.
  • Closely collaborate with internal teams, including product management, sales, and creative, to align marketplace advertising efforts with overall marketing and sales strategies.
  • Stay up-to-date on marketplace platform updates, algorithms, and best practices, and adapt advertising strategies accordingly to maximize results.
  • Generate regular reports and insights on campaign performance, providing actionable recommendations for optimization and growth.
  • Effectively manage advertising budgets to ensure efficient allocation of resources and maintain profitability.
  • Maintain strong relationships with marketplace platform representatives and advertising partners to leverage promotional opportunities and stay ahead of industry trends.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 1-2 years of experience in digital marketing, e-commerce, or marketplace advertising, with a proven track record of success.
  • Certified AMS professional.
  • Knowledge/working experience of Helium 10.
  • Deep understanding of online marketplace platforms and advertising tools.
  • Strong analytical skills and proficiency in data analysis tools such as Ads platform, Google Analytics, Microsoft Excel, or similar.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Detail-oriented with strong organizational and project management abilities, capable of managing multiple projects simultaneously in a fast-paced environment.
  • Adaptable and resourceful, with the ability to thrive in a dynamic and evolving industry landscape.

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