Manager- Consumer Insights
4 weeks ago
Company Description
Husk Power Systems (“Husk”) is an award-winning rural-tech company serving rural India and Sub-Saharan Africa. In 2023, it was named “World’s Best Challenger Brand” in the energy industry and is a 3-time Global Cleantech 100 company. The CEO has been recognised by TIME magazine as one of the 100 climate leaders in the world. The company’s AI-powered rural platform provides 24/7 renewable power to rural households, commercial customers, institutions and small factories. It also delivers a range of other products and services, including e-commerce and credit-financing of branded appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain. Husk’s mission is to superchange economic growth and social well-being in rural communities that are unserved and underserved.
Huskify is Husk’s pioneering ecommerce app designed exclusively for rural India, addressing the unique needs of customers in tier-2/3 cities. From meticulous product selection to user-friendly app design, every aspect is optimized for the rural demographic. Our approach extends beyond digital storefronts; we've fine-tuned logistics and pricing strategies to align seamlessly with the rural landscape. At Huskify, we're not just building an ecommerce platform; we're fostering trust and reliability in every transaction. By delivering on promises, we contribute to the growth of Bharat, aiming to be the go-to online destination for rural customers seeking a diverse range of products. Join us in shaping the future of rural ecommerce and building India’s first Direct-to-Rural platform.
Role Description
We are looking for a methodical Consumer Insights and Market Insights Manager to drive customer insights through ownership of qualitative and quantitative research. The individual will lead lead rural research through in-house team, external agencies, and comprehensive existing user databases to drive the direction of the company. The successful candidate will be able to analyse autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness. The individual will need proficiency in tools like SQL, R, Tableau, Graphpad used to design and conduct digital, user-centric studies using different modelling, data visualization, optimization and simulation methods.
Qualifications
- Market Analysis, Consumer Insighting, and Quantitative Research skills
- 3+ years of experience in market research companies or consumer insights roles in consumer focused company or consulting companies
- Expertise in both qualitative and quantitative research across multiple channels
- Strong Analytical Skills and Attention to Detail
- Effective Communication skills
- Bachelor's or Master's degree in Marketing, Business, Economics, or related field
- Willingness to travel 10+ days a month
- Background in rural market research will be preferred
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