Consumer Insights Manager

2 weeks ago

Mumbai, India Lighthouse Learning Group Full time

ABOUT LIGHTHOUSE LEARNING

India's leading Early Childhood & K-12 Education company – Lighthouse Learning (formerly known as EuroKids International), is committed to delivering the Joy of Learning to students in the early childhood education and K12 segments. With its portfolio of brands - EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Centre Point Group of Schools(Nagpur) , Heritage Xperiential Learning School, Lighthouse Learning is committed to delivering a holistic, nurturing and secure learning environment for children. With a ‘Child First’ ideology at its core, the group is committed to delivering a robust foundation for future generations with innovation in pedagogy, use of appropriate technology and focus on child safety. With a network of over 1,700 pre-schools and 58 Schools , Lighthouse Learning empowers 1300+ women entrepreneurs nationwide and employs a workforce of over 10,000 .

Role Purpose: The role holder will be responsible for developing and executing successful consumer marketing strategies.

Roles & Responsibilities:

Business Problem Identification

  1. Work closely with key stakeholders to understand critical business challenges and objectives
  2. Collaborate with cross-functional teams (marketing, product, operations) to frame customer insights within the context of solving business problems
  3. Align customer data and research initiatives with broader company strategies and KPIs

Market Research:

  1. Conduct in-depth consumer research to understand their needs, preferences, and behaviors
  2. Transform raw data into meaningful insights that inform business strategies, identifying root causes of business issues and potential solutions
  3. Utilize market research tools and techniques to gather valuable data

Competitive Analysis:

  1. Track competitor activities and analyze their marketing strategies
  2. Identify competitive advantages and opportunities for differentiation

Customer Journey Mapping:

  1. Map the customer journey from awareness to purchase and post-purchase
  2. Identify pain points and opportunities to enhance the customer experience

Consumer Insights:

  1. Analyze consumer data to gain valuable insights and inform marketing campaigns.

Strategic Recommendations:

  1. Provide clear, actionable recommendations based on customer insights to solve identified business problems, improve customer satisfaction, and drive business growth.

Experience and Qualification:

  • 5+ years of experience in consumer marketing or a related field.
  • MBA in Marketing or a related field is preferred.
  • Hands-on experience of conducting research and data analysis
  • Proven track record of successful consumer marketing campaigns.
  • Experience in conducting market research and data analysis.
  • Good understanding of consumer psychology and behavior.

Competencies:

  • Collaboration: Ability to work effectively with cross-functional teams.
  • Communication: Excellent written and verbal communication skills.
  • Creativity: A creative and innovative approach to problem-solving.
  • Results-Oriented: A strong focus on achieving measurable outcomes.

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