Senior Manager

4 weeks ago


Mumbai, India Purplle.com Full time

Company: Purplle

About Us: We are a leading beauty e-commerce company dedicated to providing top-quality beauty products to our customers with unmatched speed and accuracy. Our operations span across India, with a robust logistics network that ensures timely deliveries and exceptional service.

Role Overview: We are seeking a highly skilled Senior Manager of Consumer Technical Insights to lead our consumer insights initiatives. This role will focus on understanding consumer behaviors, preferences, and trends to inform product development and marketing strategies.


Key Responsibilities:


- Lead the development and execution of consumer insights research projects, utilizing quantitative and qualitative methodologies to gather actionable data.

- Collaborate with cross-functional teams including R&D, marketing, and product development to translate consumer insights into product innovations and improvements.

- Analyze consumer feedback, market trends, and competitive landscape to identify opportunities for new product development and enhancements to existing lines.

- Develop and maintain relationships with external research agencies and vendors to ensure high-quality data collection and analysis.

- Monitor and evaluate the effectiveness of consumer insights initiatives and adjust strategies as needed.

- Foster a culture of consumer-centricity within the organization, promoting the importance of consumer insights in decision-making processes.

- Stay abreast of industry trends and advancements in consumer research methodologies to ensure best practices are followed.



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