Marketing Campaign Coordinator

6 days ago

vijayawada, India beBeeMarketing Full time

Job Title: Marketing Campaign CoordinatorThe Greentern firm specializes in bridging technology gaps between enterprises globally. We deliver innovative solutions tailored to our clients’ needs through strategic advice and support.As a Marketing Campaign Coordinator, you will be involved in planning and executing multiple aspects of marketing automation campaigns for client loyalty and CRM initiatives. You must have a solid understanding of marketing automation fundamentals, particularly in the B2C industry, and exposure to tools used for campaign planning, activation, and monitoring at scale.Key Responsibilities:Support the execution of annual CRM & Loyalty calendars, ensuring timely campaign rollouts as per regional marketing plans that drive customer engagement, retention, and program participation.Coordinate across front-end and back-end systems and with all relevant vendors to ensure smooth and timely execution of promotions and loyalty updates across channels (App, Website, POS, and other touchpoints).Collaborate with marketing and creative teams to implement in-store and digital campaigns related to CRM and Loyalty initiatives.Partner with the CRM & Loyalty consultant to plan, execute, and monitor tactical campaigns.Ensure the timely rollout of customer communications (email, SMS, push notifications, or other channels) for loyalty campaigns and promotions.Liaise with internal stakeholders to ensure store teams are informed and aligned on ongoing loyalty offers, campaign details, and redemption mechanics.Understand and leverage system capabilities to support campaign logic, offer configurations, and customer journey workflows.Perform UAT (User Acceptance Testing) for campaigns and tactical promotions to ensure accuracy before launch.Analysis and ReportingUnderstand Data and Insights and Share relevant reports on a timely basis.Conduct data analysis, trending, and reporting as per requirements.RequirementsEngineering graduate from top institutes.2-4 years of experience in managing CRM campaigns for large B2C brands.Prior experience in handling CRM campaign activities for US clients is strongly preferred.Preferred SkillsExcellent communication and interpersonal skills.Strong command of English.Strong organizational and multi-tasking abilities.Proactivity and ability to handle uncertainty with minimal guidance.

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