Media Campaign Strategist

Job SummaryWe are seeking an accomplished Media Buyer with a proven track record of managing performance campaigns across various platforms. This individual will be responsible for planning, launching, and optimizing campaigns to drive ROI and meet key performance indicators (KPIs).Main Responsibilities: Develop and execute campaign strategies to achieve maximum ROI.Manage large budgets efficiently, focusing on return on investment (ROI) and KPIs such as EPC, CPA, CR, ROAS, LTV.Conduct A/B testing on creatives, landing pages, targeting, and placements to optimize campaign performance.Scale winning campaigns while maintaining profitability.Work with internal designers or create own ad concepts, identifying winning creatives and angles for sweepstakes, CPS offers, mVAS flows, and CPI funnels.Track performance metrics daily and provide actionable insights, analyzing user behavior, funnel drop-offs, and optimizing for stronger conversion rates.Maintain accurate records of spending, ROI, and campaign results.Negotiate payouts, secure exclusive offers, and unlock higher caps, evaluating new offers and traffic sources for profitability.Coordinate with affiliate managers, networks, advertisers, and traffic sources.Evaluate the effectiveness of different marketing channels and adjust strategies accordingly.Stay up-to-date with industry trends and best practices in performance marketing.Provide regular progress updates to management and stakeholders.Suggest improvements to processes and procedures to enhance overall efficiency and productivity.Assist in data analysis to inform business decisions.Collaborate with cross-functional teams to ensure alignment and achieve common goals.Maintain confidentiality and handle sensitive information with discretion.Other duties as assigned by management.Requirements: We require a highly skilled and experienced Media Buyer who can effectively manage multiple projects and prioritize tasks accordingly. The ideal candidate will have:A minimum 2–5 years of hands-on experience running performance campaigns (Sweepstakes, CPS, mVAS, CPI, etc.).A proven track record of generating profitable and scalable results.A deep understanding of performance marketing metrics and optimization strategies.Expertise with multiple platforms, including social media, search engines, and native advertising.Strong analytical skills with the ability to interpret data and make real-time decisions.A proactive and result-driven mindset, with excellent communication and negotiation skills.The ability to work independently under minimal supervision, with a strong problem-solving ability.Frequent travel may be required, depending on the specific role.Bachelor's degree in Marketing, Business, or a related field is preferred but not required.Preferred Qualifications: Possess a valid driver's license and reliable transportation.Pass a background check and obtain any necessary security clearances.Demonstrate proficiency in MS Office Suite and Google Workspace.Hold certifications in performance marketing, such as Google Analytics or Facebook Ads.Have experience working with customer relationship management (CRM) software.Speak multiple languages, preferably fluently.What We Offer: Our company offers a dynamic and supportive work environment, competitive salary, and comprehensive benefits package, including health insurance, retirement plan, and paid time off. We also provide opportunities for professional growth and development, training, and education assistance.About Us: We are a leading company in the industry, dedicated to delivering exceptional results and exceeding client expectations. Our team is passionate about innovation, creativity, and collaboration, and we strive to foster a culture of inclusivity, respect, and open communication.How to Apply: If you are a motivated and experienced Media Buyer looking for a challenging and rewarding opportunity, please submit your application, including your resume, cover letter, and any relevant certifications or qualifications. We look forward to hearing from you