Performance Marketer manager

6 days ago

junagadh, India vtalix Full time

Job Title: Performance Marketing ManagerCompany: VtalixLocation: Ahmedabad (On-site preferred)Experience: 2+ yearsIndustry: Mental Health & Wellness---------------------------------------About VtalixVtalix is a fast-growing mental health and wellness platform that connects users with certified therapists through audio/video sessions. Our mission is to make emotional well-being accessible, private, and stigma-free. We are building a strong digital presence and looking for a passionate marketer to drive both paid and organic growth.-------------------------------------Role OverviewWe are hiring a Performance Marketing Manager who can run high-performing Meta & Google Ads and manage Vtalix's overall brand presence across Instagram, YouTube, and other platforms.This role is perfect for someone who understands:- Growth marketing- Social media psychology- Meta & Google Ads- Paid advertisingYou'll work directly with the founder and creative team to scale Vtalix rapidly.---------------------------Key Responsibilities:Performance Marketing (Meta + Google Ads)- Plan, run, and optimise App Install, Lead Gen, Conversion, and Awareness campaigns- Handle Meta Ads Manager (Instagram + Facebook): audience setups, A/B tests, retargeting- Manage Google Ads: Search, Display, YouTube + Performance Max- Optimise for the lowest CPI, CPL, and CAC- Implement tracking using Meta SDK, Firebase, Google Analytics, UTM, and App Events- Build a monthly paid growth strategy and performance dashboardsCreative Collaboration- Work with the design team for thumbnails, creatives, and ad visuals- Brainstorm scripts for reels (problem-based, emotional, relationship-focused, wellness content)- Build a consistent brand identity across all social platforms------------------------------Requirements- 2+ years of experience in performance marketing- Strong expertise in running Meta App Install ads (mandatory)- Skilled in Google Ads, retargeting, and conversion optimisation- Experience managing Instagram pages, reels, and content strategies- Understanding of consumer psychology & mental health content tone- Analytical mindset with the ability to read data and adjust strategies- Comfortable working in a fast-paced startup environment----------------------------------Nice to Have- Experience in wellness/health-tech- Familiarity with influencers, UGC creators, and community building- Ability to work independently with high ownership--------------------------------What We Offer- Competitive salary- Creative freedom + ownership of brand growth- Work directly with the founder on strategy and execution- Opportunity to scale a fast-growing brand- A young, dynamic, high-performance team-------------------------------How to Apply Send your resume + portfolio/ads screenshot links to pranav@vtalix.inSubject: Performance Marketing Manager — Vtalix

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