Influencer Marketing Manager

Position: Influencer Marketing ManagerLocation: India (Remote)Employment Type: Full TimeSchedule: Monday to Friday, Day ShiftCompany DescriptionScry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to drive efficiency, insight, and compliance. Our solutions include Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. We help enterprises automate complex workflows, monitor field operations, and extract real-time insights from structured and unstructured data.We are looking for an Influencer Marketing Manager to build and scale our creator, KOL, and expert partnerships across , YouTube, podcasts, and niche communities to amplify Scry AI’s brand and drive qualified awareness and demand.Role OverviewAs an Influencer Marketing Manager, you will own the strategy, relationships, and execution of influencer and expert-led campaigns for Scry AI. You will work closely with marketing, product, and leadership to identify the right creators, subject matter experts, and communities in AI, data, BFSI, and enterprise technology. Your work will include designing campaigns, securing collaborations, co-creating content, and measuring the impact on reach, engagement, and pipeline influence.Key ResponsibilitiesInfluencer Strategy and PlanningDevelop and execute an end-to-end influencer marketing strategy aligned with Scry AI’s brand, products, and GTM prioritiesIdentify key creator segments: AI/ML practitioners, data leaders, BFSI experts, SaaS/RevOps voices, and niche industry influencersMap influencers to specific campaign goals (awareness, lead gen, webinar signups, events, product launches)Influencer Identification and Relationship ManagementResearch, shortlist, and qualify influencers across platforms such as , YouTube, X (Twitter), Instagram, and podcastsBuild long-term relationships with creators, KOLs, and community leaders, acting as their primary point of contactNegotiate deliverables, timelines, and commercial terms while maintaining alignment with brand guidelinesCampaign Execution and Content CollaborationDesign and manage influencer campaigns: thought-leadership series, /YouTube collaborations, webinar co-hosting, panel discussions, and testimonial contentCollaborate with creators on briefs, messaging, and content formats (videos, posts, threads, newsletters, carousels, case discussions)Coordinate with internal content and design teams to support co-branded assets, landing pages, and promotional materialsCommunity and Event AmplificationLeverage influencers to amplify key events: product launches, webinars, conferences, and industry reportsCoordinate influencer participation in AMAs, roundtables, panels, and community-led sessionsExplore partnerships with niche communities, newsletters, and media properties relevant to AI, BFSI, and enterprise techAnalytics, Reporting, and OptimizationDefine and track influencer performance metrics: reach, engagement, traffic, leads, registrations, and pipeline influenceUse analytics tools and UTM tracking to measure ROI of campaigns and optimize future collaborationsMaintain an up-to-date database of influencers, campaign history, and performance benchmarksRequired Qualifications and Skills2+ years of experience in influencer marketing, creator partnerships, or social media marketing (B2B or tech/SaaS experience preferred)Proven track record of running influencer campaigns and partnerships that delivered measurable outcomesStrong understanding of and YouTube as primary channels; familiarity with X, Instagram, and podcasts is a plusAbility to brief and collaborate with creators, aligning content with brand, compliance, and messaging requirementsComfortable negotiating contracts, managing budgets, and owning end-to-end campaign executionData-driven mindset with the ability to interpret performance metrics and iterate on strategyExposure to AI, data, or enterprise software domains—or a strong interest in learning them—is a plusOur Ideal CandidateLives at the intersection of content, relationships, and strategyUnderstands how influence actually works in B2B: trust, expertise, and consistency over hypeIs equally comfortable speaking with senior industry experts and emerging creatorsEnjoys experimenting with new formats and platforms, while staying grounded in metrics and ROIWants to help position Scry AI as a trusted voice in AI, BFSI, and enterprise automation by building a powerful ecosystem of advocates and partnersIf this role interests you, follow our page to stay updated on job opportunities and insights into how AI platforms are shaping the future of work, data, and decision-making across global enterprises.