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Business Development Manager
2 months ago
About us
Founded in 2012, Purplle is one of India’s leading omnichannel beauty destinations. A strong platform with 1000+ listed brands, 60,000+ products, and 7 million+ monthly active users. Purplle expanded in 2022 with 6000+ offline touchpoints and 8 exclusive stores. In addition to offering third-party brands, Purplle has successfully scaled its private D2C brands, FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae. Purplle has built a unique, highly personalized online and offline shopping experience for consumers by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behavior. In 2022, Purplle became India’s 102nd unicorn, backed by investors including Abu Dhabi Investment Authority (ADIA), Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team, Purplle is poised to be a leader in the burgeoning Indian beauty space.
Responsibilities:
1.Market Analysis: Conduct thorough market research to identify potential locations for new store expansion, considering factors such as demographics, competition, foot traffic, and consumer behavior.
2.Site Selection: Utilize market data and analytics to evaluate potential sites and make informed recommendations for store locations that align with our brand's target market and growth strategy.
3.Real Estate Negotiation: Negotiate favorable lease terms and agreements with property owners, landlords, and real estate brokers to secure prime retail spaces for new store openings.
4.Due Diligence: Conduct site visits and assess the suitability of potential locations based on factors such as visibility, accessibility, zoning regulations, and lease terms.
5.Financial Analysis: Develop financial models to evaluate the feasibility and profitability of potential store locations, considering factors such as rent, operating expenses, sales projections, and return on investment.
6.Relationship Building : Cultivate strong relationships with landlords, property owners, developers, and real estate professionals to source new opportunities and facilitate the store expansion process.
7.Project Management: Coordinate with cross-functional teams including operations, construction, legal, and finance to ensure smooth execution of store expansion projects from site selection to store opening.
8. Reporting: Prepare regular reports and presentations to update senior management on store expansion progress, market trends, and real estate opportunities.
Qualifications:
Bachelor's degree in Business Administration / MBA.
Minimum of 8 - 12 years of experience in retail store expansion and real estate acquisition, preferably F&B, Cosmetics , Beauty, Wellness , Pharma & Retail.
Strong understanding of retail market dynamics, real estate principles, and site selection criteria.
Proven track record of successful lease negotiations and property acquisitions.
Excellent analytical skills with the ability to interpret market data and financial metrics.
Exceptional communication, negotiation, and interpersonal skills.
Ability to work independently, prioritize tasks, and meet tight deadlines in a fast-paced environment.
Proficiency in Microsoft Excel, PowerPoint, and real estate software/tools.
Willingness to travel as needed for site visits and market research.
