Trade Marketing Asst./Manager

1 week ago

noida, India Dr Willmar Schwabe Full time

Role & responsibilities -Develop and execute trade marketing plans aligned with brand strategies and sales objectivesCoordinate with sales and distribution teams to implement in-store visibility, promotions and merchandising activitiesStrong product knowledge for development of product communicationStrong experience in training and development of the sales teamMonitor and analyse market trends, competitor activities and consumer behaviour to suggest actionable improvementsManage Point-of-Sale (POS) materials and ensure timely execution across retail channelsPlan and execute trade-led campaigns, product launches and retail engagement programsTrack ROI and effectiveness of trade promotions and recommend optimizationsCoordinate with vendors for production and timely delivery of promotional materialsProvide regular reports and insights on trade marketing performance, stock movement and retailer feedbackWork closely with key accounts and field teams to ensure compliance and execution of trade programsPreferred candidate profileBachelors degree in science or pharmacy, Business Administration, or related field (MBA preferred)Proven experience in trade marketing or sales within Pharma or Consumer healthcare segmentsStrong analytical skills with proficiency in MS Excel and PowerPointExcellent communication, negotiation and interpersonal skillsAbility to manage multiple projects and work in a fast-paced environmentKnowledge of market intelligence tools and retail audit data (e.g., Nielsen, IQVIA) is a plusPerks and benefitsBest In Markets, Employee growth || Social Security || Health Insurance & Term Insurance || Best Canteen || Transport || Training & Development

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