Brand & Trade Marketing Manager

20 hours ago

Noida, Uttar Pradesh, India M.V. SHOE CARE PRIVATE LIMITED Full time ₹ 12,00,000 - ₹ 36,00,000 per year

SECTION 1 – IDENTIFYING INFORMATION

Job Title:
Brand &Trade Marketing Manager

Department:
Marketing

Sector:

Manufacturing

Location:

Noida Sector- 59

Industry Preference:
FMCG /Retail/ Footwear / Cosmetics & related fields

Reporting To:
MD/Marketing Director

Job Type:
Permanent

Experience:
5-6 Years

SECTION 2 – JOB SUMMARY

We are seeking an experienced and dynamic
Brand & Trade Marketing Manager
who will be responsible for developing and executing strategic brand plans while also aligning and supporting trade marketing initiatives across sales channels. The ideal candidate must have a strong understanding of
consumer behavior, brand positioning
, and
channel dynamics
(General Trade, Modern Trade, E-commerce, Retail, etc.). Preference will be given to candidates from the
footwear, FMCG, or cosmetics sectors
.

SECTION 3 – KEY ACCOUNTIBILITIES, RESPONSIBILITIES AND DELIVERABLES

  • Develop and implement comprehensive brand strategies to drive awareness, engagement, and loyalty.
  • Lead new product launches, packaging upgrades, and brand communication across
    ATL, BTL & digital
    platforms.
  • Conduct consumer and competitor research to identify trends, gaps, and positioning opportunities.
  • Ensure that the brand's image, messaging, and positioning are consistent and effectively communicated to the target audience.
  • Liaise with external creative/media/digital agencies to deliver high-impact campaigns.
  • Build compelling marketing campaigns aligned with the brand's vision and business goals.
  • Develop and execute trade marketing strategies to increase product visibility and off-take at the point of sale (POS).
  • Plan and implement in-store promotions, visibility solutions, merchandising, and display strategies.
  • Work closely with the Sales Team to ensure brand plans are aligned with channel realities and retailer needs.
  • Evaluate trade promotion effectiveness and return on investment (ROI) of retail initiatives.

SECTION 4 CROSS-FUNCTIONAL COLLABORATION:

  • Collaborate with Sales, Product Development, Digital, E-commerce, and Supply Chain teams.
  • Act as a bridge between marketing strategy and sales execution to ensure seamless alignment.

Qualifications

  • Bachelor's/master's degree in marketing, Business Administration, or related field.
  • Previous experience in Retail sales
  • Previous industry experience

Key Capabilities and Characteristics (Interpersonal skills, specific competencies, specific skills, etc)

· Proficiency in using various marketing tools and software.

· Familiarity with social media platforms and their marketing functionalities.

· Creative thinking and the ability to generate innovative marketing ideas.

· Knowledge or exposure to Trade Marketing activities and tools.

· Strong analytical skills with proficiency in market research and data interpretation.

· Excellent communication, presentation, and interpersonal skills.

· Ability to manage multiple projects and deliver results under tight deadlines.

· Familiarity with digital marketing, shopper marketing, and in-store communication.

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