Trade Marketing Asst./Manager
3 days ago
Role & responsibilities -
- Develop and execute trade marketing plans aligned with brand strategies and sales objectives
- Coordinate with sales and distribution teams to implement in-store visibility, promotions and merchandising activities
- Strong product knowledge for development of product communication
- Strong experience in training and development of the sales team
- Monitor and analyse market trends, competitor activities and consumer behaviour to suggest actionable improvements
- Manage Point-of-Sale (POS) materials and ensure timely execution across retail channels
- Plan and execute trade-led campaigns, product launches and retail engagement programs
- Track ROI and effectiveness of trade promotions and recommend optimizations
- Coordinate with vendors for production and timely delivery of promotional materials
- Provide regular reports and insights on trade marketing performance, stock movement and retailer feedback
- Work closely with key accounts and field teams to ensure compliance and execution of trade programs
Preferred candidate profile
- Bachelors degree in science or pharmacy, Business Administration, or related field (MBA preferred)
- Proven experience in trade marketing or sales within Pharma or Consumer healthcare segments
- Strong analytical skills with proficiency in MS Excel and PowerPoint
- Excellent communication, negotiation and interpersonal skills
- Ability to manage multiple projects and work in a fast-paced environment
- Knowledge of market intelligence tools and retail audit data (e.g., Nielsen, IQVIA) is a plus
Perks and benefits
Best In Markets, Employee growth || Social Security || Health Insurance & Term Insurance || Best Canteen || Transport || Training & Development
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