Trade Marketing Manager
4 days ago
Job Purpose
To develop and execute trade marketing strategies that enhance product visibility, drive sales, and strengthen the brand presence across retail and distribution channels. This role bridges the gap between marketing and sales by aligning brand strategies with trade execution.
Role & responsibilities
Strategy & Planning
Budget Management
Performance Tracking & Reporting
Stakeholder Collaboration
Key Skills & Competencies:
- Strong understanding of retail and distribution channels.
- Excellent project management and organizational skills.
- Proficiency in data analysis and market research.
- Strong communication and negotiation abilities.
- Proficiency in MS Office (Excel, PowerPoint) and marketing tools.
Qualifications & Experience:
- Bachelors degree in Marketing, Business Administration, or related field.
- 36 years of experience in trade marketing, preferably in FMCG, electricals, or consumer durables.
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