Paid Media Professional

5 days ago

chennai, India beBeeDigitalMarketing Full time

Role SummaryWe are seeking a Digital Marketing Strategist with 5–8 years of experience in paid media strategy and execution.Develop end-to-end digital marketing strategies across various platforms, including Google Ads, Meta, and display networksPlan, launch, manage, and optimize campaigns to achieve key performance indicators (KPIs) and return on ad spend (ROAS)Create targeted audience segments tailored to our buyer personas, including persona research and segmentationWrite compelling ad copy and brief design teams for creative assets, leveraging AI tools when applicableSet up and maintain analytics dashboards for conversion tracking, attribution, and reportingMonitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI Analyze performance data to generate insights, optimizations, and recommendationsPlan and execute landing page strategies and A/B testing for conversion rate optimization (CRO)Collaborate with agencies, freelancers, or vendors as needed for support servicesThis role offers flexible work arrangements. All tasks can be completed remotely, but some require physical presence.

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