UST | Marketing Operations Specialist

1 month ago

bangalore, India UST Full time

Who we are:


Born digital, UST transforms lives through the power of technology. We walk alongside our clients and partners, embedding innovation and agility into everything they do. We help them create transformative experiences and human-centered solutions for a better world.


UST is a mission-driven group of over 39,000+ practical problem solvers and creative thinkers in over 30+ countries. Our entrepreneurial teams are empowered to innovate, act nimbly, and create a lasting and sustainable impact for our clients, their customers, and the communities in which we live.


With us, you’ll create a boundless impact that transforms your career—and the lives of people across the world.


Visit us at UST.com.


Marketing Operations Specialist


You Are:

A motivated marketing operations manager passionate about process design, performance reporting, and marketing technology. You bring an upbeat attitude, strong communication skills, and an analytical mindset.


The Opportunity: This role ensures the effective use and integration of marketing technology, efficient marketing campaign deployment, and performance data accuracy and completeness.


  • Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, channel and sales-led for new logo acquisition and customer growth).
  • Provide analytics reports and dashboards in HubSpot and 3rd party BI tools
  • Orchestrate campaigns in HubSpot, including the set-up and back-end workflows needed to launch and measure marketing activities effectively.
  • Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.
  • Improve, monitor, and maintain contact and account data quality, ensuring accuracy and minimizing flawed or incomplete data.
  • Establish, maintain, and improve scalable processes across systems that ensure best practices for the marketing team to perform optimally in respective roles.


What you need:


  • 5+ years of marketing, operations or analytics experience in a B2B technology or services environment.
  • Deep understanding of HubSpot and how 3rd party integrations and APIs can help enable marketing automation.
  • Proficiency in marketing methodologies, such as automation, account-based marketing, campaign management, and lead nurturing.
  • Competent with marketing processes, including marketing automation, account-based marketing, campaign execution, and lead nurturing.
  • Superior analytical and problem-solving skills. Comfort analysing and visualizing data in Excel, HubSpot, and BI tools.
  • A deep understanding of the customer journey. Experience with data augmentation, lead routing, and lead scoring is a plus.
  • Familiarity with a broad spectrum of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demandbase, and Google Analytics.
  • Comprehensive knowledge of HubSpot, including its integration with third-party tools and APIs to facilitate marketing automation.

What we believe:


We’re proud to embrace the same values that have shaped UST since the beginning. Since day one, we’ve been building enduring relationships and a culture of integrity. And today, it's those same values that are inspiring us to encourage innovation from everyone, to champion diversity and inclusion, and to place people at the center of everything we do.


Humility:


We will listen, learn, be empathetic and help selflessly in our interactions with everyone.


Humanity:


Through business, we will better the lives of those less fortunate than ourselves.


Integrity:


We honor our commitments and act with responsibility in all our relationships.


Equal Employment Opportunity Statement


UST is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


UST reserves the right to periodically redefine your roles and responsibilities based on the requirements of the organization and/or your performance.

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