Lead Generation Specialist
2 weeks ago
Job Summary: We are looking for a driven Lead Generation Marketing Specialist to join our marketing team. The primary responsibility of this role is to develop, execute, and optimize campaigns that generate qualified leads for our sales team. This person will be instrumental in creating demand, identifying prospective customers, and increasing the company's revenue pipeline through a data-driven approach. Key Responsibilities: ● Develop and implement lead generation strategies to attract and convert target customers across various channels (email marketing, social media, content marketing, PPC, SEO). ● Collaborate with the sales team to define lead qualification criteria and optimize the lead handover process. ● Create and manage targeted campaigns (e.g., landing pages, webinars, whitepapers, events) to attract high-quality leads. ● Use CRM and marketing automation tools to nurture and track leads through the sales funnel. ● Monitor and report on campaign performance, focusing on metrics like conversion rates, cost per lead (CPL), and return on investment (ROI). ● Conduct A/B testing on campaign elements (emails, ads, landing pages) to optimize effectiveness. ● Collaborate with content creators and designers to develop high-converting assets like email templates, advertisements, and blog content. ● Stay updated on industry trends and emerging channels to identify new lead generation opportunities. ● Manage partnerships and third-party vendors (e.g., paid media agencies, event organizers) to maximize lead generation efforts.● Ensure compliance with data privacy regulations like GDPR in lead generation practices. Required Skills and Qualifications: ● Bachelor’s degree in Marketing, Business, or a related field. ● 3+ years of experience in lead generation or digital marketing roles. ● Proven experience using marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). ● Strong analytical skills, with experience measuring and optimizing lead conversion rates. ● Experience in managing paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.). ● Excellent communication and collaboration skills to work across departments. ● Ability to multitask and manage multiple campaigns simultaneously. ● Proficiency in data analysis tools and reporting systems (Google Analytics, Excel). Preferred Qualifications: ● Knowledge of B2B lead generation techniques. ● Experience with content marketing and SEO. ● Ability to create compelling copy for marketing materials. ● Familiarity with sales funnel concepts and customer journey mapping.
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Lead Generation Specialist
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Navi Mumbai, Maharashtra, India Ruloans Distribution Services Private Limited Full time ₹ 2,00,000 - ₹ 6,00,000 per yearCompany DescriptionRuloans, established in 2015, is a leading loan distribution company in India, offering a wide range of financial services to individuals and businesses. With a presence in over 4,000 cities and partnerships with more than 275 banks and Non-Banking Financial Companies (NBFCs), Ruloans has facilitated loan disbursements exceeding...
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Lead Generation Specialist
1 week ago
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Lead Generation Specialist
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Mumbai, Maharashtra, India Studio Hoook Full time ₹ 6,00,000 - ₹ 8,00,000 per yearCompany DescriptionWe suggest you enter details here.Role DescriptionThis full-time, remote role focuses on identifying, qualifying, and generating new sales opportunities for Studio Hoook. The Lead Generation Specialist will conduct research to identify potential clients, engage with prospects through various channels, and maintain consistent communication...
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Lead Generation Specialist
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Mumbai, India Studio Hoook Full timeJob Description Company Description We suggest you enter details here. Role Description This full-time, remote role focuses on identifying, qualifying, and generating new sales opportunities for Studio Hoook. The Lead Generation Specialist will conduct research to identify potential clients, engage with prospects through various channels, and maintain...
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Lead generation specialist
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Mumbai, India EvolutionCo Group | CX • Design • Marketing • Tech • Innovation Full timeJob Summary:We are looking for a driven Lead Generation Marketing Specialist to join our marketing team. The primary responsibility of this role is to develop, execute, and optimize campaigns that generate qualified leads for our sales team. This person will be instrumental in creating demand, identifying prospective customers, and increasing the company's...
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Lead Generation Specialist
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Mumbai, India EvolutionCo Group | CX • Design • Marketing • Tech • Innovation Full timeJob Summary:We are looking for a driven Lead Generation Marketing Specialist to join our marketing team. The primary responsibility of this role is to develop, execute, and optimize campaigns that generate qualified leads for our sales team. This person will be instrumental in creating demand, identifying prospective customers, and increasing the company's...
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Lead Generation Specialist
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