Campaign Manager – E-commerce Marketplaces

4 days ago

bangalore, India PIC TREE PVT LTD Full time

 *Job Title:* Campaign Manager – E-commerce Marketplaces (Amazon, Flipkart, Myntra & More)*Location:* Jayanagar,Bangalore*Department:* Marketing / E-commerce*Experience:* 3–6 years*Reports To: * Head – Marketplace Performance Marketing### *About the Role*We are looking for a *data-driven and performance-focused Campaign Manager* to lead paid marketing initiatives across *Amazon, Flipkart, Myntra, and other marketplaces. The ideal candidate will have a proven track record of managing campaigns that **drive measurable sales growth and deliver high ROI/ROAS*.You will define marketplace campaign strategies, structure ad accounts, optimize performance through keyword analysis and bidding strategies, and collaborate with cross-functional teams to achieve business targets.### *Key Responsibilities** *Marketplace Campaign Management* * Plan, launch, and optimize sponsored ad campaigns (Sponsored Products, Brands, Display) on *Amazon, and manage campaigns across **Flipkart, Myntra*, and other platforms. * Define *campaign strategy, account structure, and budget allocation* aligned to business goals. * Continuously *monitor campaign performance*, optimize keywords, bids, and placements to improve ROAS and conversion rates.* *Performance Optimization & Analysis* * Conduct detailed *keyword research and analysis* to identify high-performing terms. * Utilize *A/B testing*, CPC optimization, and negative keyword management to improve campaign efficiency. * Track, report, and analyze KPIs including CTR, CVR, CPC, ACoS, TACoS, ROI, and ROAS.* *Sales Growth & Strategy* * Drive consistent *sales growth across marketplaces* through effective advertising and promotional planning. * Work closely with marketplace category teams to plan *seasonal offers, deals, and brand campaigns*. * Recommend data-backed strategies to improve product visibility and ranking.* *Cross-Marketplace Exposure* * Manage performance marketing campaigns for *Flipkart Ads and Myntra Ads Manager*. * Ensure campaign alignment with brand guidelines and marketplace requirements. * Stay updated with platform algorithm changes and advertising innovations.### *Key Requirements** *Mandatory:* Hands-on experience managing and optimizing *Amazon Ads campaigns*.* Proven ability to *define campaign strategy and structure* for Amazon Ads.* Strong knowledge of *CPC, bidding, keyword targeting, and ROI/ROAS-based optimization*.* Proficiency in using *Amazon Advertising Console, Brand Analytics, and other ad tools*.* Exposure to *Flipkart and Myntra campaign management* is required.* Analytical mindset with the ability to translate data into actionable insights.* Advanced Excel and reporting skills; familiarity with analytics dashboards.* Experience with *Global Amazon markets* (preferred but not mandatory).### *Qualifications** Bachelor’s degree in Marketing, Business, or related field.* 3–6 years of experience in *performance marketing for e-commerce marketplaces*.* Amazon Ads certification or equivalent credentials will be an advantage.### *What We Offer** Opportunity to lead *multi-platform performance marketing* for top marketplace brands.* Exposure to *global campaigns and cross-category sales strategy*.* Collaborative and growth-oriented work environment.

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