Digital Media Strategy Manager

3 days ago


erode, India beBeeAdviser Full time

Programmatic Advertising Expertise:Craft and refine programmatic media strategies across multiple platforms to drive meaningful results.Ensure the seamless operation of programmatic systems, leveraging data insights to inform strategic direction.Lead targeting logic development, bidding approach optimization, and data utilization strategies.Key Performance Indicators:Platform setup and configuration management.Audience segmentation maintenance and data application optimization.Pacing, delivery, and cost trend monitoring across campaigns.Signal interpretation for timely adjustments.Alignment between creative assets, target audiences, and inventory.Presentation of actionable findings in clear summaries.



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