Digital Media Strategist

1 day ago

erode, India beBeeMarketing Full time

Job Title: Director of Digital Marketing StrategyDescription:This senior leadership role oversees the development and execution of paid media strategies across client portfolios. The ideal candidate will have a proven track record in paid media management, digital advertising, or media leadership roles.The successful candidate will be responsible for defining strategic approaches, ensuring operational consistency, and maintaining strong performance standards across digital channels. They will lead the planning and oversight of paid search, paid social, programmatic, video, and emerging media platforms.Key Responsibilities:Establish a comprehensive paid media strategy outlining channel roles, investment principles, and performance expectations.Develop frameworks for optimisation, measurement, and continuous improvement across campaigns.Review performance outputs, identify improvement opportunities, and guide teams toward strategic adjustments.Ensure all paid media activities align with brand goals and integrate effectively with creative, analytics, and planning departments.Required Experience & Skills:8+ years working in paid media management, digital advertising, or media leadership roles.Deep understanding of major platforms (Google, Meta, programmatic DSPs, YouTube, TikTok, etc.).Strong analytical capabilities, with proven experience interpreting performance data and shaping strategic decisions.Demonstrated success leading teams within agencies or large marketing organisations.Excellent communication skills and confidence interacting with senior stakeholders.Ability to work independently within a remote structure and manage multiple priorities effectively.What This Role Offers:Flexible part-time schedule designed for senior-level strategic leadership.Full remote working environment with access to global resources.Opportunity to influence high-impact client strategies across multiple markets.A collaborative culture focused on excellence, innovation, and results-driven marketing.

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