Digital Strategist

1 week ago

moradabad, India beBeeSocialMediaHead Full time

Social Media Head Job DescriptionPinkvilla seeks a highly skilled Social Media Head to lead our digital strategy, manage a high-performing team, and drive audience growth across all platforms.This role requires a deep understanding of digital trends, content behavior, and platforms that resonate strongly with Gen Z and young millennial audiences.The ideal candidate will develop and implement innovative, data-driven social media strategies that align with organizational goals and brand positioning.Key Responsibilities:Develop and implement innovative, data-driven social media strategies that align with organizational goals and brand positioning.Oversee daily operations across all social media platforms, ensuring content is tailored to the unique tone, audience, and requirements of each channel.Strategically plan and manage the content calendar using advanced tools, ensuring timely and coordinated publishing.Lead the creation of engaging and visually appealing multimedia content, maintaining brand voice, quality, and consistency across all platforms.Conceptualize and execute campaigns, trends, and formats designed to appeal to Gen Z audiences, leveraging emerging digital behaviors, pop culture, and influencer engagement.Conceptualize, launch, and manage social media campaigns, contests, and activations to enhance visibility, engagement, and audience growth.Build and maintain relationships with influencers, creators, and partners to strengthen brand presence and extend audience reach.Conduct audience insights and behavioral analysis to refine content strategies and maximize engagement effectiveness.Oversee community management efforts — engaging with followers, addressing feedback, and fostering meaningful conversations.Monitor, measure, and report social media performance using tools such as Google Analytics and Meta Insights, providing actionable recommendations.Stay abreast of emerging social media trends, technologies, and platform updates to continuously evolve strategy and execution.Conduct competitor benchmarking to identify opportunities and inform strategic improvements.Define and achieve measurable objectives for brand awareness, audience engagement, and channel growth.Lead, mentor, and guide junior team members, fostering a culture of creativity, accountability, and continuous learning.Promote and institutionalize social media best practices across teams to ensure consistent and effective execution.Collaborate cross-functionally with editorial, creative, and brand teams to ensure cohesive communication and campaign integration.About Us:We are a dynamic company seeking a talented professional to join our team. As a Social Media Head, you will play a crucial role in shaping our online presence and driving engagement with our target audience.What We Offer:A competitive salary package, excellent benefits, and opportunities for professional growth and development.

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