Director: Category E-Commerce

About the job

Position: Director: E-commerce Category

Location: AppsForBharat, HSR | Full-time

About the Role

We are looking for a visionary and entrepreneurial Director to lead our E-commerce category at AppsForBharat. As the strategic owner of this vertical, you will build and scale the business like a founder—owning P&L, assortment, app experience, supply chain and operations. You will drive the category's growth end-to-end, setting strategy, building a high-performance team, and collaborating closely with leadership.

What You'll Own:

• Strategy & P&L Leadership: Define and execute business strategy; own revenue, profitability, and long-term category success.
• Assortment Strategy: Develop and implement SKU plans that align with brand vision, ensuring market-leading selection of divine and spiritual products.
• App & Digital Experience: Lead category programming on the app and website to deliver an engaging, seamless user journey.
• Digital Operations: Oversee day-to-day category operations, optimizing processes and ensuring on-time, high-quality execution across the board.
• Team Leadership: Build, lead, and mentor a high-performing team across functions; inspire a culture of ownership and excellence.
• Stakeholder Partnership: Serve as a strategic advisor to leadership; work closely with cross-functional partners including marketing, product, tech, and operations.

Core Responsibilities:

SKU Lifecycle Ownership

• Lead identification and sourcing of new SKUs aligned with the brand's vision (e.g., divine products, spiritual items).
• Oversee procurement strategies, packaging design direction, and production planning.
• Drive timelines and budget adherence for new product introductions.
• Guide design and vendor teams in finalizing SKU aesthetics and quality standards.
• Lead coordination of SKU photoshoots and creation of compelling marketing collateral (videos, testimonials, banners).

Online Store Leadership (App + Website)

• Direct product listing management, ensuring high accuracy, SEO optimization, and visual appeal.
• Strategically plan and optimize pre-purchase and post-purchase flows, including order tracking, FAQs, and return policies.
• Collaborate with tech, marketing, and ops leaders to ensure seamless store performance.
• Monitor inventory proactively and align with supply chain to prevent stockouts.
• Champion merchandising best practices to enhance product discoverability and conversion rates.

Performance Tracking & Optimization

• Analyze product performance data (views, CTRs, conversions) to develop actionable insights and improvements.
• Lead alignment of product launches with marketing campaigns for maximum impact.
• Drive competitive benchmarking across SKUs, pricing, and merchandising to stay ahead of the market.

What We're Looking For:

• 9–13 years of experience in e-commerce, retail, or consumer internet businesses, with strong exposure to category management or P&L ownership.
• Proven track record of driving growth and profitability in fast-paced, high-scale environments.
• Experience building and leading large teams.
• Strong analytical skills and data-driven decision-making capability.
• Excellent communication, negotiation, and stakeholder management abilities.
• Entrepreneurial mindset with a bias for action and ownership.

Why Join AppsForBharat?

• Be the founder of your own vertical within one of India's fastest-growing digital platforms.
• Work with passionate leaders shaping innovative consumer products for Bharat.
• Opportunity to own end-to-end business strategy, execution, and outcomes.
• A culture of high ownership, collaboration, and growth.

Reach out at kriti@appsforbharat.com for a quick turnaround