Adobe Target Business Consultant

3 days ago


new delhi, India Impetus Career Consultants Full time

Your work profile:As a Consultant in our DCM:AMC Team you’ll build and nurture positive working relationships withteams and clients with the intention to exceed client expectations: -Desired qualifications: 2+ and 5+ years of experience in working Adobe Target as a business analyst/ business consultant Conduct discovery workshops to understand personalization use cases, user journeys. Create optimization roadmap: mapping business objectives and use cases to Targetcapabilities Ability to recommend new personalization and optimization use cases and relevant metrics,and translate these to Adobe Target Test planning: Wireframing, designing, planning theimplementation for tests Hands on experience in planning and configuring Adobe Target activities, as well as analyzingand reporting test results. Enablement of business users on best practices for Adobe TargetSkills Required: Hands on experience in Adobe Target is a must – including Form-Based Experience Composer,VEC, creating different Target activities like A/B Activity, MVT, XT activities etc., setting upaudiences in Target, conducting activity QA, analyzing and reporting test results etc. Hands on experience in setting up different types of campaigns as well as KPI’s based oncustomer needs Understand concepts of HTML, Javascript, CSS Knowledge of statistical concepts, data analysis Familiarity with personalization and optimization needs of at least 1 industry (FinancialServices, retail, Manufacturing etc.) Should have good communication skills and have handled client interaction Ability to analyze complex personalization problems and find data driven solutions Location and wayof working



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