Adobe Target Business Consultant

3 days ago

New Delhi, India Impetus Career Consultants Full time

Your work profile: As a Consultant in our DCM:AMC Team you’ll build and nurture positive working relationships withteams and clients with the intention to exceed client expectations: -Desired qualifications: 2+ and 5+ years of experience in working Adobe Target as a business analyst/ business consultant Conduct discovery workshops to understand personalization use cases, user journeys. Create optimization roadmap: mapping business objectives and use cases to Targetcapabilities Ability to recommend new personalization and optimization use cases and relevant metrics,and translate these to Adobe Target Test planning: Wireframing, designing, planning theimplementation for tests Hands on experience in planning and configuring Adobe Target activities, as well as analyzingand reporting test results. Enablement of business users on best practices for Adobe TargetSkills Required: Hands on experience in Adobe Target is a must – including Form-Based Experience Composer,VEC, creating different Target activities like A/B Activity, MVT, XT activities etc., setting upaudiences in Target, conducting activity QA, analyzing and reporting test results etc. Hands on experience in setting up different types of campaigns as well as KPI’s based oncustomer needs Understand concepts of HTML, Javascript, CSS Knowledge of statistical concepts, data analysis Familiarity with personalization and optimization needs of at least 1 industry (FinancialServices, retail, Manufacturing etc.) Should have good communication skills and have handled client interactionAbility to analyze complex personalization problems and find data driven solutions Location and wayof working

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