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Marketing Manager

2 months ago

aurangabad, India Asahi India Glass Limited (AIS) Full time
  • Prepare marketing & branding objectives - increase in brand awareness and lead generation

• Analyze market trends and recommend changes to marketing strategies based on consumer trends and activities of competitors.

• Prepare marketing plan including 360 degree marketing activities, sales promotions & creating a calendar of campaigns

• Develop marketing budgets in line with company guidelines.

• Ensure execution of digital advertising campaigns, sales promotion activities from ideation to execution

• Create marketing & brand collaterals for AIS SBU.

• Execute various BTL activities like participation in Trade Exhibitions, organise various meets / events w.r.t. Architects, dealers etc.

• Develop experiental marketing tools by use of latest technologies (VR/AR) to showcase offerings for better customer experience

• Ensure content creation & engagement on various digital platforms including Social Media as per the marketing strategy. Creating, curating, and managing all published content (images, video and written).

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

• Ensure brand sanctity in all our communication.`

  • Management of internal and external stakeholders.
  • Reporting and MIS