Social Media Marketing Specialist

2 months ago


Aurangabad, India HyFun Foods Full time

Business/Company: HyFun Group

Site/Location: Ahmedabad Corporate Office

Department: Marketing - Retail

Position/Profile Title: Asst Manager – Consumer Business

Designation: Social Media Manager

On Roll/Off Roll/Contract: On roll

Age Group: 24-28 Yrs

Experience: 3-4 Years


Essential Qualification:

Bachelor's degree in Marketing, Communications, or a related field.


Essential Area of Expertise:

Worked in a social media agency or worked on social media for a brand (FMCG/FMCD/Auto/Retail/Fashion/Beauty/QSR) Do not need people from Engineering and Real Estate.


Desired Area of Expertise:

Strong creative thinking and content creation skills, with an eye for design and the ability to craft compelling copy.


Critical/Special Exposure:

3-4 years managing consumer-facing social media accounts, preferably within the FMCG or food sector; or equivalent experience in social media agency.

Internal Interface (Designations): Marketing

External Interface (Suppliers/Govt Bodies/Communities): Marketing Agencies

Reporting to: Marketing Manager

Reportees (Function and Designation): NA


Purpose of the position

Take ownership to drive the social media footprint for HyFun


Roles and Responsibility

  • Platform Management: Instagram, YouTube, X (formerly Twitter), Pinterest, and other emerging platforms, ensuring consistent brand voice and engaging content across all channels.
  • Content Strategy & Creation: Develop and execute content strategies tailored to each platform, focusing on creating visually appealing, shareable, and engaging content that resonates with our target audience.
  • Agency Coordination – Creative Development: Act as the primary liaison with advertising agency, coordinating creative development, ensuring timely delivery of assets, and maintaining alignment with brand vision and objectives.
  • Influencer Management: Work closely with influencers and agencies to plan, execute, and optimize influencer collaborations.
  • Collaboration:
  • Work closely with other marketing verticals to amplify the initiatives via social media. Reporting:
  • Analyze social media metrics and generate reports to track performance, identify trends, and optimize strategies .ORM/CRM:

Monitor online mentions, reviews, and feedback about HyFun Foods across all digital platforms. Integrate and manage CRM tools to track customer interactions, preferences, and feedback across social media platforms.


Requisite skills:

Functional:

  • Campaigns deployment & brand promotional activities
  • Social media marketing
  • Influencer Marketing
  • Adept at Creative Briefing
  • Thorough knowledge of Social Media Acronyms


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