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Marketing Strategist

2 months ago

thiruvananthapuram, India Novelty Visions Full time

Company Description
At Novelty Visions, we are shaping the future where technology and innovation converge to create smarter, more sustainable urban environments. As pioneers in smart infrastructure solutions, we specialize in designing, developing and deploying transformative technologies that enhance everyday amenities. Our cutting-edge offerings include Smart Toilets, Smart Bins and LED Screens for dynamic outdoor advertising, all designed to revolutionise the way we interact with our cities.

Role Description
We are seeking a full-time Marketing Strategist with expertise in Meta (Facebook & Instagram) advertising to join our team in Thiruvananthapuram. In this role, you will be responsible for creating, implementing and optimizing comprehensive marketing strategies with a focus on Meta platforms. You will drive lead generation, brand awareness and engagement for Novelty Visions by leveraging your deep understanding of Meta tools and best practices. This is a unique opportunity to work at the forefront of smart technology in a fast-paced innovative environment.

Qualifications
Proven experience in digital marketing and strategy, particularly with Meta (Facebook & Instagram) advertising.
Strong knowledge of Meta Ads Manager, campaign optimization and analytics.
Creative thinker with the ability to develop data-driven marketing strategies.
Experience with lead generation, audience targeting, and performance metrics.
Excellent communication, analytical and project management skills.
A degree in Marketing, Communications or a related field.

Why You Should Apply
Be at the forefront of marketing for an innovative company transforming urban infrastructure.
Leverage your expertise in Meta to drive results and make a direct impact on the business.
Work with a passionate and dynamic team that values creativity and data-driven decision-making.
Flexible, creative work environment where your strategies will help shape the company’s growth.

What You’ll Do
Develop and execute Meta advertising strategies to generate leads, drive conversions and build brand awareness.
Manage and optimize paid campaigns across Meta platforms (Facebook, Instagram) to maximize ROI.
Analyze campaign performance using Meta Ads Manager and other analytics tools, and implement improvements based on data insights.
Conduct audience research and segmentation to ensure campaigns are targeting the right demographics.
Collaborate with the content and creative teams to ensure alignment of marketing efforts with business goals.
Stay updated with Meta’s latest trends, tools and updates to ensure the company is ahead of the curve.

This role offers a fantastic opportunity for a skilled marketing strategist to apply their Meta knowledge in a rapidly growing tech-driven company, contributing directly to our innovative marketing efforts and business success.