Growth Marketing Lead

2 weeks ago


Aurangābad, India beBeeAcquisition Full time

Senior Growth Marketing SpecialistWe are seeking a results-driven marketing specialist with expertise in acquiring high-value players and scaling portfolio profitably through paid social advertising.This role involves owning the strategy, execution, optimization, and reporting of all paid social initiatives to drive scalable user acquisition.Key Responsibilities:Paid Social Strategy & ExecutionPlan, launch, and optimize paid social campaigns across Meta, TikTok, and Snap to drive scalable user acquisition.Manage AEO, VO, and MAI campaigns with a strong focus on ROAS, retention metrics, and LTV-based optimization.Execute data-driven bidding, budgeting, and audience strategies to hit performance goals and reduce acquisition cost.Creative Development & CollaborationBuild and run structured creative testing frameworks — including hypothesis creation, test setup, learning agendas, and iteration cycles.Work closely with creative teams to brief concepts, manage production cycles, and ensure constant delivery of performance-ready creatives.Analyze creative results to identify winning themes, hooks, and gameplay elements that drive conversions.Analytics & Performance ManagementMonitor and analyze daily performance metrics, diagnosing fluctuations and identifying optimization opportunities.Build dashboards and reports to communicate trends, insights, and recommendations to internal stakeholders.Leverage MMP platforms such as Appsflyer, Adjust, or Singular to ensure accurate attribution and post-iOS14+ data interpretation.



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