Senior E-commerce Marketing Manager

4 days ago

kottayam, India beBeeSpecialist Full time

Amazon PPC SpecialistThe role of an Amazon PPC Specialist is to manage and optimize advertising strategies across various e-commerce brands.Account checks involve verifying bids, budgets, and performance metrics on a daily basis.Campaign optimizations are performed weekly to ensure top performance and ROI.Affiliate marketing campaigns (SP, SB, SD) are created, launched, and refined.Keyword research and competitor analysis are conducted to uncover growth opportunities.The PPC specialist collaborates with account managers and designers to align the PPC strategy with brand goals.Key Performance Indicators (KPIs) such as ACoS, TACoS, CTR, and CVR are monitored and reported.Staying current on Amazon Ads trends, automation tools, and best practices is essential for success in this role.Requirements:Proven experience in managing Amazon PPC/Ads campaigns.Strong understanding of Amazon advertising metrics (ACoS, TACoS, CTR, CVR).Excellent analytical skills and proficiency in Excel or Google Sheets.Familiarity with tools like Helium10, Pacvue, JungleScout, or similar platforms is a plus.Independent, data-driven, and detail-oriented professional with strong ownership mindset.Ability to manage multiple brands simultaneously in a fast-paced environment.

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