Comic Con India | Business Development Executive | gurugram
2 weeks ago
Minimum Work Experience Required: 2 Years
Location: Gurugram (Full Time) - Needed to Join Immediately
Salary Range: INR 5-7 Lacs + Incentives
About Us
Comic Con India is the biggest celebration of pop-culture on the subcontinent. With multiple shows held across India, attracting over 200K fans annually and an even larger digital audience of over 20 Million fans with a cumulative social reach of over 141 Million. We bring together a series of fandoms of various elements of pop culture ranging from comics, toys, merch, anime, cosplay, TV, movies, gaming & more.
We are dedicated to creating unique events and world class experiences for comic book and pop culture fans across India. If you’re driven by an undying love and passion for comics & pop culture and want to drive our mission to provide our fans, exhibitors and partners a platform to celebrate this love – then come join us.
Scope of Position:
The Business Development Executive is responsible for providing support in prospecting, qualifying and generating new sales leads & supporting the team to convert them. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound leads, prospect lists and individual research. A dynamic personality with a drive to reach decision makers is essential.
Key Responsibilities
- Actively support Senior Sales Manager in Client Servicing.
- To actively call & prospect new clients via e-mail and telephone, generating leads to promote and sell Comic Con India India Shows
- Follow up on leads provided by marketing team and support sales team in converting into sales
- Qualify contacts from web registrations, promotions, events and other marketing and sales activities and conduct research to identify appropriate exhibitors within the target market
- Accurately record all sales activities in the CRM tool
- Manage the database professionally, accurately and responsibly in order to provide the best possible service to both internal and external customers
- Develop strong relationships with exhibitors by understanding and responding to their needs.
- Report back on market research obtained
- Meet and/or exceed any individual sales targets
- Any other duties requested by Senior Management.
Key Performance Indicators
· Establishing & Maintaining databases from leads on the internet, via magazines, competitor trade guides etc.
· Entering and updating client information in the CRM
· Maintaining a “clean” database through regular checking of client information
· Ensure all client notes are accurate and timely
· Follow up on leads and conduct research to identify potential prospects
· Contacting lapsed customers and re-establishing them as an existing customer
· Utilizing the leads gained in the Prospecting activities to convert these into customers
· Taking inbound enquiries and converting these to signed customers
· Utilize and be proficient in customer contact, prospecting and booking tools
· Increase awareness of the show and the benefits of attending other relevant shows
· Maintain and develop new customers to optimize quality of service, business growth and customer satisfaction
· Communicate, liaise and negotiate in a professional and ethical manner and actively engage in providing customer service to retain clients once a sale is achieved
Required Skills, Competencies and Experience:
· Achieving Revenue target.
· Developing an ongoing relationship to ensure retention of key sponsors
· Building a database of potential new sponsors to ensure a healthy pipeline of prospects
· Utilize CRM tools to maintain detailed, accurate and up to date records regarding sales activity undertaken and sales conversations held.
· Experience in an exhibition sales role (preferred, not mandatory)
· Exposure to a wide range of industries and sales opportunities
· Ability to ‘cut through’ and bypass gatekeepers to reach decision makers
· Creative, strategic, innovative ‘out of the box’ thinking
· Outstanding relationship establishment and development skills
· Excellent communication skills
· Effective time management and organizational skills
· Strong research and lead generation skills to source prospects and opportunities
· Proactive and driven approach with a strong desire to work to targets
· Ability to portray a confident professional manner
· Customer focused and with long term relationship building in mind
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